As a McKinsey interviewer for 2 years, I possess a deep understanding of what consulting firms look for in candidates, how the recruitment process works, and the common pitfalls that applicants often encounter. Throughout my career, I have primarily focused on working with banks and consumer-facing products, engaging in projects that encompass traditional consulting strategy as well as new product launches. This diverse exposure has allowed me to develop a comprehensive perspective on the industry, enabling me to guide aspiring consultants effectively. In addition to my hands-on experience, I have taken on the role of a mentor and coach for over 30 individuals navigating the management consulting interview process and beyond. I provide guidance not only on how to succeed in interviews but also on determining whether management consulting is the right fit for each individual. My coaching style is characterized by candor and directness, as I believe in providing honest feedback to foster growth and improvement. However, I also bring a human lens to my approach, valuing the importance of personal well-being and mental health alongside professional success. What sets me apart as a coach is my non-traditional background in visual arts, which initially made me believe that breaking into the consulting industry was an impossible feat. Despite initial setbacks, including interview mishaps and limited networking opportunities, I persevered and found success. As a strong introvert myself, I understand the challenges and doubts that aspiring consultants may face. My aim is to provide a relatable perspective and guidance, empowering individuals with strategies to thrive in the field while maintaining a healthy work-life balance. My recent experience in consulting ensures that I am up-to-date with the latest trends, particularly in the ever-evolving post-pandemic economic landscape.

Ashwin brings 12+ years of strategy consulting experience and has served as Bain Manager, Deloitte Director and Goldman Sachs Strategy Lead. He has consulting and recruiting experience in Middle East, New York and India offices. He is an MBA from INSEAD, France and a graduate from XLRI, India. With over 1000+ coaching sessions delivered, he has helped 200+ aspirants land elite consulting jobs by mastering the skills to succeed in consulting interviews.

As a former Consultant and interviewer at BCG, I bring a wealth of experience and insider knowledge to help you succeed in getting a MBB offer. During my time at BCG, I focus mostly on growth strategy and deal advisory projects in the consumer goods space. Regarding coaching, I have also coached 20+ individuals, with more than half landing MBB offers. I do this by writing my own cases based on my work, teaching them how to effectively present their interview responses (the real differentiator), and also explaining the real-world parallel behind these suggestions. If you are interested, I am happy to schedule a free introductory call. Let's start working towards your MBB offer!

My name is Ian Glennon and over the past 5 years I have coached 500+ candidates, run 4,000+ coaching sessions, trained consultants at major consultancies, and, ultimately, helped hundreds of candidates get their dream offer. I am the founder of Custom Case Coach and my mission is to offer the best interview prep for consulting candidates. I have combined my personal experience interviewing, my training at BCG, and my years of successfully coaching thousands of diverse candidates to create Custom Case Coach. This holistic program teaches candidates how to optimally approach casing, arming them with the preparation toolkit, mindset shifts, and customizable frameworks needed to tackle any case or interview they may encounter. While pursuing my MBA at NYU’s Stern School of Business, I passed interviews for all 8 of the consulting and tech firms at which I interviewed, ultimately deciding to work at BCG. Leveraging this experience, I have built a flexible, diverse arsenal of practical guides to help you prepare for your next career step. No matter where you are in the process or what background you have – I’ve got you covered!

Welcome to my profile! I'm a current MBA student at Wharton, where I'm sponsored by Deloitte through their selective graduate school fellowship for top performers. Previously, I spent four years at Deloitte Consulting in projects across the strategy and Human Capital practices. I also served on Deloitte's campus recruiting committee, so I understand how firms evaluate candidates and what it takes to stand out. Whether you’re aiming for consulting from undergrad, post-MBA, or making a career switch, I’ve likely been on a similar path - and I’m here to help you navigate yours. From resume reviews, cover letters, and networking to case and behavioral interview prep, I’d love to support you through every step of the recruiting process.

I am an ex-Bain with over 9 years of experience. Having been interviewed by several strategy consulting companies before starting my consulting career and having interviewed over 1,200 candidates across various seniority levels, I have a deep understanding of how the application process feels and what consulting firms look for. In addition, I have been a mentor and coach for over 9 years for former colleagues at Bain & Company as well as for selected individuals from my alma mater, ESCP Business School, Studienstiftung des deutschen Volkes, and Schmalenbach-Stiftung. I am confident that I can provide a unique coaching experience, including: • Real-life case studies: All the case studies we practice are based on real projects from my own strategy consulting experience and have been tested in live interviews. • In-depth, recent knowledge: With over 9 years of experience in strategy consulting and recruiting, I am thoroughly familiar with all the details of the current recruiting processes and can provide up-to-date advice. • Company-specific information: Through my network of seasoned strategy consulting professionals, I can provide exclusive, in-house information to help guide you through the recruiting process.

I am working at Bain & Company and landed offers at multiple consulting firms. I have personally done over 250 cases and given 2000+ cases, helping dozens of students get offers at MBB and other consulting firms in EU and US. As a former start-up founder (and hiring manager), I can go beyond case interview prep and focus on CV and Cover Letter optimization and soft skills. Full guidances and mentoring you during the challlenging journey - from beginning to end, with additional but important informal catchups to keep you on track, even for your small questions, doubts or worries to maximize success rate Full MBB Interview Prep pacakage: - CV & Cover Letter (Template, 30 min intro call, 30 min feedback call) - 5 x 1h coaching sessions (Prep call, Case 1, Case 2, Case 3, Behavioural) - Ad hoc requests (building frameworks, mental math, case wrap-up ...) - Question hotline via Whatsapp/email - Debrief discussion before and after every interview round

I was part of Bain's interview team and know exactly what it takes to break into MBBs (Bain, McKinsey, BCG) and other top consulting firms. I coach full-time, and have 8+ years and 500+ hours of experience guiding applicants. Here are a few other things you should know about me: • Former member of Bain's on campus interview team — interviewed 60+ candidates and read 400+ applications • Specialize in helping my clients master the case interview — the most critical and difficult part of the process • Additional specialties — behavioral interview, resume/cover letter, networking (in other words, I support candidates throughout the entire recruitment process!) • Clients have broken into all MBBs and other major consulting firms — Bain, BCG, McKinsey, ZS Associates, LEK, etc. • Education — MIT Sloan MBA (Class of 2021), Washington University in St. Louis (Class of 2016) I'm a full "partner" to my clients and our prep includes more than just live sessions: • I leverage asynchronous video content on Leland Plus so clients can learn key case concepts between sessions • I assign targeted exercises and worksheets so clients can practice key concepts outside sessions • I share study guides for all aspects of the case (e.g., market sizing, frameworks, math) and behavioral interviews • I customize the process based on the candidate's timeline, target companies, previous case experience, and existing skills — no two candidates are treated the same My style is direct, honest, deeply supportive, and I love to laugh too! The prep process shouldn't be a slog, but I make sure we're using every minute as intentionally as possible. Some clients work with me for ~3+ months while others reach out before a big interview. My system flexes to accommodate all candidate types. I'd love to explore how I can be there to support you!

Having pivoted mid-career into consulting, put my time in at BCG, and exited as a venture-backed founder and entrepreneur, I have personal experience across the entire consulting career lifecycle, with a special awareness that many people seek consulting as a launching pad, not as a lifelong vocation. I've provided case interview preparation for hundreds of candidates who have gone on to BCG, McKinsey, Bain, Deloitte, Strategy&, LEK, and other top-tier firms. I've also worked directly with BCG recruiters on the back end of the recruiting process and continue to retain a robust network within many top firms, ranging from undergrad hires to partners. More broadly, I am incredibly passionate about coaching beyond the nuts and bolts of interview prep. I am also an executive and career coach, working primarily with mid-career professionals (often from tech and consulting backgrounds) to develop professional clarity, an improved sense of personal agency, and increased leadership and executive capacity.