E-Commerce & DTC Coaching, Events, and Resources

I’m highly qualified to coach in e-commerce, having worked at Shopify where I helped launch Shop Pay, one of the company’s most successful payment products. In that role, I onboarded and guided over 750 merchants per month through their e-commerce setup and growth, helping them optimize sales funnels, improve conversion rates, and streamline operations. This hands-on experience gave me a deep understanding of what drives success in online retail—from branding and customer experience to payments and logistics. I’ve since shared these insights with over 100 students and entrepreneurs, helping them build and scale their own online businesses effectively.

Justin Thompson – Entrepreneur, CEO, and DTC Expert Justin Thompson is the founder and CEO of Madluvv, a powerhouse beauty brand that has generated over $100 million in direct-to-consumer sales across its website, Amazon, and major retailers. With a passion for innovation and an obsession with delivering exceptional customer experiences, Justin has built Madluvv into a thriving e-commerce success story. Before launching Madluvv, Justin honed his leadership skills as the Director of Sales at FamilyLink (acquired by MyHeritage) and as a Regional Manager at Vivint (acquired by Blackstone), where he led high-performing door-to-door sales teams. His entrepreneurial journey began at age 21, taking him across the globe to Karachi, Pakistan, and Toronto, Canada. Now, with years of hands-on experience in scaling businesses, mastering e-commerce, and leading teams, Justin is dedicated to mentoring and empowering small business owners. His expertise spans creating a go to market strategy, brand building, direct-to-consumer strategies, and leadership development, making him a sought-after guide for entrepreneurs looking to scale and succeed in competitive markets. Whether you're an aspiring founder or a growing business looking for strategic insights, Justin’s real-world experience and proven track record can help you take your business to the next level.

Welcome to my profile! With a robust background in product management and strategic development at Amazon, I specialize in driving innovation and growth in the e-commerce and direct-to-consumer (DTC) sectors. My experience includes launching AI-driven programs and optimizing seller engagement, which unlocked significant sales opportunities and improved marketplace experiences. Prior to Amazon, I honed my skills at McKinsey & Company, where I led data-driven strategies for global clients, enhancing customer engagement and operational efficiency. If you're looking to elevate your e-commerce strategy or streamline your DTC operations, let's connect and create a tailored plan for your success!

I coach operators, consultants, and founders building or transitioning into physical product businesses, including DTC, CPG, tech, and omni-channel startups. I bring 10+ years of hands-on experience across high-growth and scaled brands such as Peloton, Warby Parker, and Maiden Home, where I led supply chain, logistics, forecasting, tech roadmapping, and cross-functional strategy tied directly to margin, growth, and customer experience. As a Fractional Leader at Semente Corp, I partner with early and growth stage companies on product launches and operational scaling. I’m best suited to coach founders developing strong operational and financial instincts, operators and ex-consultants moving into physical product startups, and first-time heads of ops navigating scale. My approach is practical, structured, and candid, focused on building real operating muscle so you can make better decisions faster and scale with confidence.

Hey! I’m Michael, a Forbes 30 Under 30 founder who’s built both a media brand reaching 25M+ people monthly and two e-commerce brands under the Famous Media Group umbrella. I’m the Co-Founder and CEO of Famous Media Group, which includes AsianFeed as well as consumer brands like Century Glow and Potluck Showdown. Across these businesses, I’ve worked hands-on across brand building, go-to-market strategy, customer acquisition, and scaling DTC operations from the ground up. What makes my experience unique is the ability to connect media and commerce in a real, practical way. I’ve built e-commerce brands by leveraging owned audience, content, and distribution, rather than relying purely on paid ads. That means thinking deeply about brand positioning, storytelling, creator-driven content, community, and how to convert attention into sustainable revenue. On the operational side, I’ve also gone through the realities of setting up fulfillment, working with 3PLs, managing logistics, inventory planning, and building systems that can actually support growth. I’ve seen firsthand what works, what doesn’t, and how quickly things can change as you scale. I work with founders and operators who are launching a new e-commerce or DTC brand, or trying to grow an existing one more efficiently. Whether you’re figuring out product-market fit, refining your brand, building an audience-first growth strategy, getting set up with a 3PL, or navigating the transition from early traction to real scale, I focus on practical guidance rooted in operational experience. If you’re looking to build or grow an e-commerce brand with clarity and intention, I’d love to help you think through the next phase.

McKenzie Bauer is the co-founder of Thread Wallets, a standout brand in the Direct-to-Consumer space known for its bold design and authentic storytelling. With a background in product marketing and brand strategy, McKenzie has spent the last decade mastering how to build and scale e-commerce brands that connect emotionally and convert consistently. From crafting seamless customer experiences to leading creative campaigns that drive loyalty, she’s passionate about helping modern brands thrive online. McKenzie’s approach blends data-driven strategy with genuine brand storytelling—proving that great marketing isn’t just about clicks and conversions, but about creating real community around a product and purpose.

Hi, I’m Natalie - founder of Bloomable, a Canadian-born wellness brand that’s surpassed seven figures in revenue. I’ve built everything from the ground up from product development and branding to paid ads, email marketing, and scaling operations all while staying true to the mission and story behind the brand. Beyond e-commerce, my passion lies in helping people figure out what’s next whether it’s finding a new career path, shifting industries, or making the leap from corporate to entrepreneurship. I believe life’s too short not to love what you’re building, and I love helping others find that same sense of clarity and courage. My approach is real, practical, and rooted in experience because I’ve lived every stage of it myself (and made plenty of mistakes along the way).