As an Associate Partner at Bain & Co., I know how transformative a career in consulting can be. I also know firsthand how difficult and stressful it can be to go through the interview process, which is becoming more competitive each year. Getting an offer at a premier consulting firm takes more than just dozens of practice consulting cases - understanding exactly what the firms are looking for, and how to hit exactly those points - can be the difference between success and failure. During my time at Bain, I've been actively involved in the recruiting process, screening and interviewing candidates for Associate Consultant and Consultant roles for the past ~6 years. I know exactly how consulting firms think about their selection process, and how you can stand out in a competitive field. As an HBS graduate, I have also been on the 'other side' of the recruiting wall, and can share detailed tips and tricks for how to build the right prep motion to nail the case interviews. I look forward to helping you start your career in consulting!

Qualifications (aka the flex section) 💪 🏢 Ex-McKinsey (6 years, top 5% performer, 3 promotions ahead of cohort) 🎓 Stanford MBA + Harvard MPA (yes, I like school that much) 🌎 Worked across 5 global offices because I can't sit still ✨ Golden badge McKinsey recruiter (translation: I've seen thousands of cases) 🌟 Coached hundreds of candidates (including a current McKinsey partner!) 💼 Post-McK adventures in PE, VC, and now tech Why My Approach Works 🎯 🎯 No framework overdose - just fundamentals that actually work 🧠 Focus on mindset + resilience (because anxiety is the real case-killer) 📝 Resume whisperer: I know the 30-second scan tricks 🌍 Been there, done that: From clueless international student to consulting success How We'll Work Together 🤝 1️⃣ Quick case + chat to understand your starting point 2️⃣ Custom prep plan (because everyone's journey is different) 3️⃣ Crush cases together for the remaining time Training Modules 📚 📊 Consulting Math Mastery Skip the calculator panic Master quick mental math tricks Build speed with real scenarios 🧩 Frameworks That Actually Make Sense Learn how consultants really think Flexible approaches, not rigid lists Apply to any case with confidence 💰 Economics & Finance Essentials Just what you need to know Focus on interview-relevant concepts Break down complex topics simply ✍️ Resume & Cover Letter Magic Catch recruiter attention in 30 seconds Highlight what firms actually want Stand out authentically 🎭 Behavioral Interview Excellence Tell your story with impact Nail the "Why consulting?" question Show your true self (professionally) The Best Part? We'll mix and match these based on what YOU need. No cookie-cutter approach here! Ready to make case prep actually fun? Let's do this! 🎯

My name is Ian Glennon and over the past 5 years I have coached 500+ candidates, run 4,000+ coaching sessions, trained consultants at major consultancies, and, ultimately, helped hundreds of candidates get their dream offer. I am the founder of Custom Case Coach and my mission is to offer the best interview prep for consulting candidates. I have combined my personal experience interviewing, my training at BCG, and my years of successfully coaching thousands of diverse candidates to create Custom Case Coach. This holistic program teaches candidates how to optimally approach casing, arming them with the preparation toolkit, mindset shifts, and customizable frameworks needed to tackle any case or interview they may encounter. While pursuing my MBA at NYU’s Stern School of Business, I passed interviews for all 8 of the consulting and tech firms at which I interviewed, ultimately deciding to work at BCG. Leveraging this experience, I have built a flexible, diverse arsenal of practical guides to help you prepare for your next career step. No matter where you are in the process or what background you have – I’ve got you covered!

Hello and welcome to my profile! With a robust background in management consulting, I bring firsthand experience from my time as a Business Analyst at McKinsey & Company, where I honed my skills in strategic problem-solving and client engagement. My journey also includes a role as a Product Operations Manager at Uber, where I further developed my expertise in operational strategy. I am passionate about helping aspiring consultants navigate the competitive landscape of management consulting applications, offering comprehensive support in case interview preparation, resume crafting, and behavioral interview coaching. Let's connect and work together to achieve your career goals in consulting!

Welcome, bienvenidos, bem-vindos! I'm a former management consultant at McKinsey & Company with almost 5 years at the firm across the United States and Latin America - whether you need help with case interview preparation, resume optimization, or behavioral interview techniques, I'm happy to help guide you - I even interviewed more than 40 candidates for Analyst and Associate roles (including summer internships) during my time at McKinsey! Additionally, I am trilingual - I'm a native English speaker originally from the United States, but I have lived and worked in Mexico and Brazil and am happy to help out in English, Spanish, or Portuguese. Please feel free to reach out!

As a McKinsey interviewer for 2 years, I possess a deep understanding of what consulting firms look for in candidates, how the recruitment process works, and the common pitfalls that applicants often encounter. Throughout my career, I have primarily focused on working with banks and consumer-facing products, engaging in projects that encompass traditional consulting strategy as well as new product launches. This diverse exposure has allowed me to develop a comprehensive perspective on the industry, enabling me to guide aspiring consultants effectively. In addition to my hands-on experience, I have taken on the role of a mentor and coach for over 30 individuals navigating the management consulting interview process and beyond. I provide guidance not only on how to succeed in interviews but also on determining whether management consulting is the right fit for each individual. My coaching style is characterized by candor and directness, as I believe in providing honest feedback to foster growth and improvement. However, I also bring a human lens to my approach, valuing the importance of personal well-being and mental health alongside professional success. What sets me apart as a coach is my non-traditional background in visual arts, which initially made me believe that breaking into the consulting industry was an impossible feat. Despite initial setbacks, including interview mishaps and limited networking opportunities, I persevered and found success. As a strong introvert myself, I understand the challenges and doubts that aspiring consultants may face. My aim is to provide a relatable perspective and guidance, empowering individuals with strategies to thrive in the field while maintaining a healthy work-life balance. My recent experience in consulting ensures that I am up-to-date with the latest trends, particularly in the ever-evolving post-pandemic economic landscape.

As an ex-BCG Project Leader and Interviewer, I'm intimately familiar with the consulting interview process, spanning from case to behavioral interviews. I specialize in taking a "ground up" approach to building specific core consulting interview skills, then integrating them into a strong overall case interviewing muscle. My approach has garnered significant positive feedback and recognition, resulting in me being appointed the management consulting case prep lead at Wharton (for my MBA) and McCombs (for my undergrad). Through this experience, I have helped nearly 100 mentees with their case prep journeys. For my efforts, I was awarded the Career Mentorship award at Wharton. I am fortunate to still have strong contact with many of my mentees, nearly all of whom have gone on great careers at McKinsey, BCG, Bain, Oliver Wyman, Deloitte, and Accenture (as well as other firms). Several of these mentees have gone on to achieve great post-consulting careers as well, ranging from Private Equity, to Tech Product Management, to Corporate Strategy I break down my feedback on each case interview into 5 areas, and give detailed, actionable feedback on each: Clarification, Frameworking, Quantitative Analysis, Qualitative Analysis, and Synthesis. This approach has been strongly validated by mentees and resulted in offers across all top firms. My foundations-first approach has led to being named a Leland Top 50 coach in my first year on the platform.

As a former Business Analyst at McKinsey & Company, I bring a deep understanding of the management consulting industry and what it takes to succeed in the application process. I led the events workstream for Washington University in St. Louis recruiting, and my team organized resume workshops, case workshops, and other sessions to help candidates apply and interview at McKinsey. During my time at McKinsey, I led a hiring accelerator for one of my clients where I reviewed resumes, wrote resume review criteria, and wrote job descriptions to help my client determine who to interview and ultimately hire. Currently I work at Google on the BizOps team which plays a critical role in defining and driving strategic, operational, and organizational improvements across diverse product areas in the company. I am my friends' go to person for helping with resume edits, LinkedIn reviews, and networking tips. I would love to help you land your dream consulting role!

Ashwin brings 12+ years of strategy consulting experience and has served as Bain Manager, Deloitte Director and Goldman Sachs Strategy Lead. He has consulting and recruiting experience in Middle East, New York and India offices. He is an MBA from INSEAD, France and a graduate from XLRI, India. With over 1000+ coaching sessions delivered, he has helped 200+ aspirants land elite consulting jobs by mastering the skills to succeed in consulting interviews.