Influencer & Creator Coaches, Events, and Resources

Hey! I’m Michael, a Forbes 30 Under 30 founder who built a social media brand reaching over 25 million people and averaging over 100 million impressions every month. I’m the Co-Founder and CEO of Famous Media Group, the parent company of AsianFeed, one of the largest Asian-centric digital media brands in the world. Growing AsianFeed required a deep understanding of how creators, content, and platforms actually work together to drive reach, engagement, and long-term relevance. Through this work, I’ve spent years experimenting with content strategy, platform-native storytelling, creator collaboration, and audience growth across major social platforms. I’ve worked closely with creators and influencers, both individually and at scale, and have led brand and creator-driven campaigns with partners like Netflix and Disney tied to major entertainment releases and cultural moments. I understand what it takes to grow an audience from zero, keep it engaged, and turn attention into real opportunities. My experience is rooted in execution rather than theory. I focus on what performs in real feeds, how algorithms evolve, how creators can differentiate themselves, and how to think about monetization, brand partnerships, and sustainability over time. I work with creators and influencers who want to grow their audience, sharpen their content strategy, land better brand deals, or turn their platform into something bigger. If you’re looking to build your presence, level up as a creator, or think more strategically about your long-term path in the creator economy, I’d love to help you take the next step.

I have worked on and developed the brand of some of the most competitive and global brands, such as Netflix, LG, Peet's Coffee, Hyundai, and others, working with global marketing and creating impactful and influential brands and campaigns.

I am an interdisciplinary social media manager, content creator, designer, and photographer based in San Francisco. As a social media leader and owner of my own agency, I have managed social media communities and engaged audiences for brands, agencies, and executives across a variety of industries, including FinTech, travel, advertising, CPG, Electric Vehicles, Real Estate, DTC, tech and more. As an influencer and creator, I've engaged millions of people around the world. Combined, I've engaged over 3.6 million followers, and created thousands of social media assets that have delivered over 5.3 million engagements and over 27.5 million views. I'd be thrilled to help you up-level your social media career with my knowledge and many years of experience in agencies, household name brands, and as a creator.

I've been in the influencer space half a decade and have expertise across Instagram, TikTok, and LinkedIn. I've been managed by leading agencies and executed campaigns for top brands such as Adobe and have been invited to brand activations such as Alo and Celsius Energy. I'm able to advise on brand, content strategy, PR, and other media.