Sales Strategy & Operations Coaches, Events, and Resources

I built and led two Go to Market teams at Google over the course of 12 years.

I have worked across all Revenue Operations functions- Sales Ops in the form of process, policies and software tools, quota/compensation management, territory creation/management, analytics and insights, SFDC administration. I have worked at unicorn/rocket ship type startups from a few million ARR through to hitting a billion. I have hired across Rev Ops roles, and served on panels for cross-functional departments that work closely with Rev Ops. Sales Ops is great work, and nothing about is so esoteric that you need specific training to do it well. Any smart person with a motor can become an excellent Rev Ops professional. I would love to help early career folks do just that.

As an RVP of Sales with over 6 years of experience managing large Fortune 1000 enterprise accounts, I’ve developed a proven track record of driving results and empowering teams. My focus is on helping ambitious founders and start-up sales leaders achieve meaningful outcomes. Here’s how I can help you: - Talent: I can guide you in building and scaling high-performing sales teams, including hiring, training, and implementing processes that drive results. - Tech: I can help you implement and optimize inbound and outbound sales processes ensuring your CRM, automation tools, and analytics platforms are set up to maximize effectiveness. - Transformation: I can help your team navigate key start-up challenges, like achieving product-market fit, overcoming objections, and closing critical deals to move your business forward. Need help with your sales career? See my other Sales listing called: Accelerate Your Career in Start-Up Sales.

Over the last decade at AWS and Google, I have had the opportunity to build and scale Sales Operations frameworks within some of the world’s most complex environments. From managing billions in revenue targets to designing territory and quota systems for thousands of sellers, I have seen firsthand how a precise GTM strategy serves as the backbone of a high-performing organization. My experience isn't just in the high-level theory of segmentation or capacity modeling; it is rooted in the practical reality of leading large-scale change management and ensuring that strategic mechanisms translate into measurable revenue growth. As a coach, my focus is on distilling these high-stakes lessons into actionable frameworks for your own professional journey. I believe that mastering the nuances of Sales Ops, from the technicalities of incentive funding to the art of strategic influence, is what enables a professional to move from a tactical role to a strategic leadership position. Having navigated these challenges within the industry's most sophisticated tech ecosystems, I am dedicated to providing the technical depth and strategic perspective necessary to help you navigate your own complex organizational landscapes with confidence and impact.

With a product marketing background across sales-led and product-led organizations, I bring a grounded view of what it takes to win in competitive markets. I’ve partnered with sales and ops leaders to drive pipeline growth, GTM alignment, and messaging that lands. I work with aspiring GTM professionals, sales strategists, and operators to bring more rigor—and humanity—to how they position value and close deals.

I’m a Senior Manager in Sales Operations at Adobe, where I partner directly with revenue leaders on forecasting, pipeline strategy, deal structuring, territory design, and executive planning across $100M+ segments. I’ve worked in both high-growth SaaS (Flatiron Health) and scaled enterprise environments, building revenue models, compensation frameworks, and executive-ready GTM strategies from the ground up. I coach professionals who want to break into Sales Ops / RevOps, transition into Strategy & Operations, or level up into more strategic revenue roles. Concretely, I help you: • Break into Sales/RevOps from finance, consulting, SDR/AE, or analytics • Develop real pipeline math and forecasting intuition (not just dashboard skills) • Build interview-ready stories that signal strategic thinking • Position yourself for promotion from operator to revenue partner • Navigate comp, org design, and career decisions for long-term upside My approach is practical and high-leverage. We don’t just talk theory — we build frameworks you can immediately apply at work or in interviews. If you want to move from “reporting analyst” to someone revenue leaders rely on, I can help you make that shift.

I spent 4 years at Google Cloud doing Sales Ops and Strategy / GTM. During that time, I: - led the APAC Sales Ops team, doing everything from daily calls with customers to help identify potential deal blockers, to weekly pipeline analysis & forecasting, and yearly quota calculations - drove the adoption of new processes & tools to improve deal-close rates and make the sales teams more efficient - developed & led sales enablement trainings to global teams - created and managed cross-functional launch plans for new products, and analyzed new product demand forecasts to assess the potential risks I am happy to help with any topics relating to CRM management & analysis, sales forecasting & planning, quotas, sales processes, and product launches.