Product Marketing Coaches, Events, and Resources

With over a decade in product marketing, I’ve led teams at Atlassian, Ramp, Salesforce, Slack, and Microsoft—and received offers from Google, Oracle, Amazon, and more. I’m currently Sr. Director of Product Marketing at Atlassian, where I oversee full-funnel marketing for Jira Product Discovery, spanning messaging, brand, growth, paid media/advertising, and sales enablement. As a former award-winning seller, I spike on go-to-market strategy and positioning. I’ve also sat on the other side of the table as a hiring manager, giving me perspective on what truly breaks candidates in. Whether you’re aiming to break into product marketing or accelerate your career, I’ll help you craft the strategy, story, and confidence to get there. Let’s connect and chart your path forward!

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

Welcome to my profile! With a robust background in brand management and consumer insights, I bring a wealth of experience from top companies like Ferrero, PepsiCo, and Amazon. As an Associate Brand Manager at Ferrero and a former Consumer Insights Manager at PepsiCo, I have honed my skills in product marketing and strategic brand development. My academic journey at Kellogg School of Management, where I pursued a Master of Science in Integrated Marketing Communications, further enriches my expertise. I have successfully coached 5 individuals, helping them navigate the complexities of product marketing and achieve their career goals. Let's connect and craft a personalized strategy to elevate your product marketing career!

I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.

Product Marketer with 10+ years of experience across B2B SaaS, Marketplace, Ecommerce, and Grocery Tech businesses. I've built in-house teams and freelance product marketing fundamentals across more than a dozen businesses. And I've done it from outside the Bay, working from the South and Mountain West, delivering great product marketing results without a big-tech background.

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

I’ve worked as a PMM and coached PMMs at every level, helping them land Director roles, grow executive visibility, and lead cross-functional initiatives. I understand the challenge of proving impact across product, sales, and CS, because I’ve sat in those rooms myself. What makes me different is the hybrid lens I bring: operator, executive coach, and talent strategist. Whether you’re looking to sharpen your narrative, influence stakeholders, or take the next step up the ladder, I help you get there faster, with strategy, confidence, and clarity.

Selin spent two decades in leadership roles at Meta, LinkedIn and Dolby, helping scale products from zero to more than $1B in revenue. Her experience spans go-to-market, team leadership, turnarounds, planning and communication. She combines that operating experience with rigorous coaching to help leaders expand their impact as their scope grows, identify what is constraining the business and turn insight into sustained change.

I coach professionals across the career arc, from aspiring product marketers breaking into the field to senior leaders and executives sharpening how they lead, communicate, and grow. Drawing on 16+ years leading go-to-market strategy and building high-performing teams at GoFundMe, Adobe, VMware, Slalom, and Accenture, I bring both the hiring manager's perspective and the people leader's lens. With early-career coachees, I focus on positioning, storytelling, and showing them what hiring managers actually look for. With leaders and executives, I work on clarity of vision, executive presence, navigating pivots, and leading teams through complexity and change. As a Stanford Continuing Studies instructor, I bring a structured, teachable approach to coaching. Not just feedback, but frameworks people can use again and again. Across every level, my philosophy is the same. Clarity, action, and belief are the three things that can change the trajectory of a career.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.