Product Marketing

With over a decade in product marketing, I’ve led teams at Atlassian, Ramp, Salesforce, Slack, and Microsoft—and received offers from Google, Oracle, Amazon, and more. I’m currently Sr. Director of Product Marketing at Atlassian, where I oversee full-funnel marketing for Jira Product Discovery, spanning messaging, brand, growth, paid media/advertising, and sales enablement. As a former award-winning seller, I spike on go-to-market strategy and positioning. I’ve also sat on the other side of the table as a hiring manager, giving me perspective on what truly breaks candidates in. Whether you’re aiming to break into product marketing or accelerate your career, I’ll help you craft the strategy, story, and confidence to get there. Let’s connect and chart your path forward!

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

Welcome to my profile! With a robust background in brand management and consumer insights, I bring a wealth of experience from top companies like Ferrero, PepsiCo, and Amazon. As an Associate Brand Manager at Ferrero and a former Consumer Insights Manager at PepsiCo, I have honed my skills in product marketing and strategic brand development. My academic journey at Kellogg School of Management, where I pursued a Master of Science in Integrated Marketing Communications, further enriches my expertise. I have successfully coached 5 individuals, helping them navigate the complexities of product marketing and achieve their career goals. Let's connect and craft a personalized strategy to elevate your product marketing career!

I take a highly supportive approach to coaching and aim to create an environment in which my clients can be completely open about their worries so I can be the best possible coach for them. That said, you can expect me to be constructively candid – because coaching is about challenging you and accelerating your growth, not making you feel good so I can collect a check. I was an interviewer at both Google and Facebook and have spent many hours "on the other side of the table." I can give you a strong sense for how you might be perceived by hiring managers and recruiters.

CEO and DTC brand & business builder at Harry's Inc. (>$1.7B disruptor CPG company). Incubating and scaling Harry's, Flamingo and Cat Person businesses. Focused on creating consumer-centric, purpose-led brands and scalable businesses.

I built and led global Product Marketing Manager teams at both TikTok and Google, so I know firsthand what separates a good PMM resume and interview from a standout one. As an ICF certified coach, I help mid to senior product marketers get clear and own their strengths and the impact they've actually delivered. AND help them frame and communicate that clearly, whether you're interviewing for your next PMM role, pushing for a promotion, or building your leadership presence within product marketing. You get both a real hiring manager's insight and career coach in one.

Hello! I've spent the last 5+ years building my career at Discord. I'm now a Senior Product Marketing Manager leading GTM launches for products and campaigns that resonate with users. Along the way, I've had to figure out a lot, including what it means to be a non-technical person working alongside product managers, engineers, and designers every day. While I didn't have a perfect resume, it was staying curious, being willing to raise my hand for the parts of the job I didn't know yet, and building real relationships with the people around me so I never had to figure it out alone. I'm ambitious about where my career is headed, but I also know how disorienting it can feel early on when you don't have a clear path or a mentor telling you what comes next. That's exactly why I want to coach and help others push through the uncertainty and keep moving forward. So whether you're looking to refine your marketing strategies or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan tailored to your aspirations!

I have had a career spanning 16+ years across B2B and B2C Product Marketing and Business strategy, helping companies of all sizes bring new products to market, drive adoption, and unlock sustainable growth. I’m also a proven people leader, having managed and scaled high-performing product marketing teams at GoFundMe, Adobe, and VMware, with a strong focus on hiring, coaching, and developing talent. Most recently, as Head of Product Marketing at GoFundMe, I led product marketing for the nonprofit and enterprise segment, GFM Pro, along with consumer products introduced through a sales-led motion, for a platform serving 200M+ people that has helped raise over $40B worldwide. I established the enterprise PMM function from the ground up, built an AI-native practice for launching 0 to 1 products, and grew the team from two to eight. At Adobe, I shaped go-to-market and Video Partner ecosystem strategy that contributed to the success of a $2B video business, delivering 20% market share growth and a 47% lift in feature adoption. As Principal PMM, I also drove positioning and go-to-market for Creative Cloud collaboration across Photoshop, Illustrator, and Premiere Pro. At VMware, I led the MSP and product marketing efforts for a $700M cloud provider partner ecosystem business, scaling product adoption 80x. Earlier in my career, I spent several years in management consulting at Slalom and Accenture, partnering with Fortune 100 companies and leading brands including PepsiCo, Sony, Chevron, Apple, PayPal, and Walmart Labs. Today, I also teach Foundations of Product Marketing at Stanford Continuing Studies and coach product marketers, leaders, and executives on Leland, where I am a top expert and coach, ranked among the top 10% on the platform.

I’m Brian Anderson, a former Group Marketing Manager at Abbott and owner and principal consultant of Brian Anderson Strategy LLC! My passion is helping people grow and succeed through personalized career coaching and consulting services. I have deep industry expertise in medical devices and digital health technology and I specialize in helping individuals in product marketing to advance in their professional development as well as mentoring those desiring to move into product marketing from other fields. With over 25 years of experience in global product marketing management roles in world class companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams and coaching and developing marketing talent. I will bring my deep industry knowledge and leadership experience in marketing and product management to help others achieve their career goals!

With over a decade of experience in leading marketing strategies at top companies like hims&hers, Airbnb, Instagram, Meta, and eBay, I bring a wealth of knowledge in product marketing and CRM. At hims&hers, I currently lead a team of 15, driving AI-driven personalization and lifecycle marketing strategies. My previous roles have seen me spearhead global product launches and develop integrated marketing strategies that align with brand narratives and consumer insights. I have coached numerous individuals in product marketing, helping them craft compelling go-to-market strategies and optimize customer engagement. Let's connect to elevate your product marketing skills and achieve your career goals!