Sales Coaches, Events, and Resources

Interviewed, Hired, and Trained new BDRs and AEs for the last two years at Zip

As an accomplished Sales Mindset Coach with extensive experience working with Fortune 500 companies and high-performing sales teams, I specialize in transforming sales professionals into top achievers. Through my tailored coaching programs, I help individuals and teams develop the mental strength, resilience, and focus needed to exceed sales targets and thrive in competitive environments. My holistic approach integrates mindset development, performance management, and strategic execution, empowering sales professionals to push beyond comfort zones, improve client relationship management, and master lead generation. With a track record of significantly boosting sales quotas, team morale, and overall sales effectiveness, my coaching is designed to foster long-term success. Whether through mindset training, strategic planning, or enhancing emotional intelligence, I ensure that sales professionals are equipped with the tools and confidence needed to consistently achieve and surpass their goals.

Hi, I’m Sara — Your Coach for Breaking Into Tech and Sales! If you're looking to break into sales, transition to tech, or level up your career, I’m here to guide you every step of the way. With over a decade of experience in sales, marketing, and leadership, I've helped over 20 professionals land roles they’re excited about and find new purpose in their careers. I’ve fast-tracked my own career from AE to Manager to Senior Leadership in Sales and Marketing, so I understand exactly what it takes to succeed at every stage—and I can help you get there faster. As a hiring manager across all sales roles—from SDRs to AEs to Directors of Sales and Strategic Partners—I know what leadership looks for when hiring and how to support your growth into those high-impact positions. My goal is to help you craft a narrative that stands out, negotiate your worth, and build the strategies that align with your ambitions. Whether you’re preparing for your first sales job, navigating a career pivot, or aiming for a leadership role, I’ll help you unlock your full potential and sharpen your impact. Let’s work together to build a strategy that sets you up for success and creates lasting value in your next role. Reach out today and take the first step toward achieving your career goals!

Closing $1M+ ARR wherever I go and helping others do the same: First Utah Jazz outbound AE and #1 Rep in 2022 (380% quota), LinkedIn's first AE hire out of college and #1 Eastern Rep in 2023 (120% quota). Currently the Principal/Lead Salesperson at a startup. I will teach how I TRIPLED my salary in 2.5 years and make $200k+ at 25 years old. My Story: In 2 years I went from being a college freshman with no sales experience, to a graduate and sales professional with over $1.5M in ARR closed. I started getting awarded Champion (out of 80 competitors). of the 2020 Toledo Invitation Sales National Competition, my first sales experience. That summer I sold pest control door to door and was a top rookie generating $210k revenue for 12 months and took on contract work selling life insurance, nonprofits, tech startups, and solar for the next two years. I led our collegiate sales organization for a couple of years, coaching 100+ students from zero experience to national sales competitors. In my last year of school, I started with the Utah Jazz left to join LinkedIn straight out of college (was recognized as Top LinkedIn Coach) and have since transition to a startup. I coach sales reps weekly across different industries on the side and looking forward to helping you too!

I've been a business owner, MBA graduate, contractor and tech executive. As an outsider to sales for so much of my career, I understand and have overcome the common misperceptions of sales. With this background, I have a very unique ability to relate 1. to the non-sales titled professionals within an organization (technical founders, legal, customer success, support, operations, HR, people teams, etc.) and 2. an ability to help the direct sales team understand how their buyers see them, and thus respond (or don't). It comes down to a fundamental knowledge and understanding of the psychology of behavior change, and how we don't actually "sell".. but we guide the buyer to "sell themselves". I shake bad habits and misperceptions out of everyone in an organization in a fun, engaging and long-lasting way. I've used this knowledge to sell millions of dollars of new business as an individual contributor in SMB, Mid-Market and Enterprise level deals across 10+ industries. I've developed sales methodology, strategies and systems that have helped businesses scale from $0 - $140M in revenue. I've led teams of up to 170 sales reps, and guided revenue organizations from marketing to sales and implementation to customer success. I create innovative and winning cultures and environments.

After graduating from undergrad, I jumped into SaaS/tech sales with virtually no selling experience. In just over 2 years, I've promoted from Jr BDR -> Sr SDR -> Jr AE -> Sr AE -> Sales Manager. Currently I'm overseeing Business Development at Commure (a $6 billion HeathTech company) and am responsible for hiring, training, and coaching individuals looking to both break into tech sales, and crush it when they do. I have helped a handful of individuals land their first BDR/SDR roles at top SaaS companies. I've also helped several BDRs land their first promotion into an AE role.

Welcome! With over 20 years of executive leadership experience in entertainment and high fashion, I bring real-world knowledge from managing sales teams to closing $500,000+ projects directly into my coaching. As a co-founder and certified professional coach, I’ve helped Fortune 100 executives and entrepreneurs across industries — tech, finance, entertainment, and wellness — push through hesitation, hear their customers clearly, and sell with confidence, not pressure. My extensive background in sales, including roles like Senior Vice President and Director of Business Development, has equipped me to help you turn uncertainty into action, build authentic connections, and achieve bold, lasting results. Let’s unlock your full potential together.

Welcome to my profile! With over two decades of experience in sales and marketing, including leadership roles at The Walt Disney Company, I have a proven track record of driving revenue growth and integrating innovative sales strategies. As the former Vice President of Sales & Marketing at Disney, I led the Programmatic Sales team through its highest revenue growth period and successfully integrated the Hulu Sales team. My expertise extends to launching advanced advertising products and developing data-driven sales strategies across major networks like ESPN and ABC. As a co-founder of Sportiva Media Ventures, I also spearheaded its acquisition by The Sporting News, showcasing my ability to scale businesses and create new revenue opportunities. Whether you're looking to enhance your sales strategy or break into the industry, I'm here to help you achieve your goals. Let's connect and take your sales career to the next level!

10 Years at Oracle | Sales IC to Leadership (Americas) With a decade in sales and leadership at Oracle (and experience at Uber), I’ve built and led high-performing teams and consistently driven strong results. I work with both aspiring and current sales professionals—whether you're trying to break into sales (including tech) or grow and advance in your role. Together, we’ll: Position your background to land a sales role (especially in tech) Craft a strong, compelling story for interviews and networking Strengthen your value proposition and sales approach Improve how you challenge, influence, and close Build consistency in hitting (and exceeding) quota Sales isn’t just about closing, it’s about balancing creating real value and organizational goals. I’ll help you break in, level up, and succeed in a way that’s both empowering and rewarding.

Welcome to my profile! With over 20 years of experience in sales and revenue leadership, I have a proven track record of driving growth and building successful sales teams. As the CEO and Co-Founder of The DeRussy Group, I specialize in helping startups and mid-size technology companies source and hire top-tier revenue executives. My extensive background includes leading sales efforts at RentSpree, WeWork, Nextdoor, Pandora, and Yahoo, where I consistently delivered exceptional results and built high-performing teams. Whether you're looking to enhance your sales strategy or develop your leadership skills, I'm here to help you achieve your goals. Let's connect and take your sales career to the next level!