Sara B.

5.0

(19)

Break Into Tech or Sales | Career Direction & Advocacy Coach

Studied at University of Michigan - Ann Arbor

Works at Faire

Successful clients at

Available tomorrow at 8:30 PM UTC

Protected by the Leland Experience Guarantee

Available tomorrow at 8:30 PM UTC

Questions? Start chatting with this coach before you get started.

Sara's Coaching Offerings

Custom hourly · $75/hr

Get help with Interview Prep, Skill Building, and .

Sara also coaches for Career Coaching and College. View all.

Sara’s Sales Qualifications

Experience level: Manager

10+ people coached for Sales

Sara has helped clients get into these companies:

Hi, I’m Sara — Your Coach for Breaking Into Tech and Sales! If you're looking to break into sales, transition to tech, or level up your career, I’m here to guide you every step of the way. With over a decade of experience in sales, marketing, and leadership, I've helped over 20 professionals land roles they’re excited about and find new purpose in their careers. I’ve fast-tracked my own career from AE to Manager to Senior Leadership in Sales and Marketing, so I understand exactly what it takes to succeed at every stage—and I can help you get there faster. As a hiring manager across all sales roles—from SDRs to AEs to Directors of Sales and Strategic Partners—I know what leadership looks for when hiring and how to support your growth into those high-impact positions. My goal is to help you craft a narrative that stands out, negotiate your worth, and build the strategies that align with your ambitions. Whether you’re preparing for your first sales job, navigating a career pivot, or aiming for a leadership role, I’ll help you unlock your full potential and sharpen your impact. Let’s work together to build a strategy that sets you up for success and creates lasting value in your next role. Reach out today and take the first step toward achieving your career goals!

Sara can help with:

Interview Prep

Skill Building

LinkedIn Review

Promotion Strategy

Presentation Skills

Cover Letters

Resume Review

Networking Strategy

Sales Strategy

Closing Techniques

Salary Negotiation

Negotiation Skills

B2B Sales

Sara also coaches for Career Coaching and College. View all.

About Sara

Hi, I’m Sara — a customer marketing leader, coach, and career storyteller. With over a decade of experience across sales, marketing, and team leadership — I’ve helped people land roles in tech, grow in their careers, and find clarity at pivotal inflection points. My coaching style is strategic, supportive, and honest. Whether you're navigating a career pivot, preparing for interviews, or ready to advocate for that next raise or title, I’ll help you frame your story and own your value — especially if you’re transitioning into tech, marketing, or sales. I've coached dozens of professionals — from early-career job seekers to women stepping into leadership — guiding them through everything from resume polish to confidence-building and negotiation prep. I'm particularly passionate about working with folks in transition: those shifting industries, re-entering the workforce, or feeling stuck in their current role. Let’s work together to position your experience with clarity and confidence — and help you make your next bold move.

Why do I coach?

I coach because I’m passionate about seeing others thrive — especially during moments of transition, growth, or uncertainty. Over the past decade, I’ve built a career in sales and marketing, grown into leadership, and made a few big pivots along the way — including breaking into tech from a non-traditional background and carving out a path that didn’t always look “right” on paper. Through it all, what’s brought me the most energy has been supporting others on their own career journeys — helping them find clarity, build confidence, and tell their stories in a way that reflects who they are and what they’re capable of. I especially love empowering women, early-career professionals, and those looking to pivot or change tracks. Many of the people I coach already have the skills — they just need help framing them, building confidence in their story, and advocating for the value they bring to the table. Whether you're trying to land your first tech job, reposition your experience, or go after a new role that feels just out of reach — I’m here to help you make it happen. If you’re feeling ready for a shift — or even just curious what’s next — I’d love to work together.

Work Experience

Senior Manager, Customer Marketing

Faire

March 2025 - Present

Product Marketing aligned to Faire’s core customer and narrative, illustrated through our product tools, community engagement and educational content.

Senior Business Program Manager – Innovation & Enablement

Faire

November 2023 - March 2025

Interviewer

• Developed enablement programming for priority product launches, sales foundations & goaling structures, tripling team confidence and driving adoption for GTM product and motion changes. • Created scaled educational resources like video libraries, weekly newsletters and dynamic resource hubs to enhance engagement and accessibility via Notion, Guru, Loom, Workramp, Rise360 etc. • Led & produced SKO events in '24 & '25 with 95%+ satisfaction rates, strong results in alignment to stakeholder objectives and successful cross-functional collaboration with GTM leadership.

SDR Sales Manager

Faire

July 2021 - November 2023

Hiring Manager

NAM & AUS Teams • Built and scaled high-performing teams, recruiting, training, and developing over 10 new hires, achieving 100%+ attainment QoQ. • Boosted conversion rates through strategic playbooks, increasing CVR by 7-15pp through account score modeling and cold call optimization. • Partnered with marketing for MQAs, driving pipeline engagement and conversion through nurture campaign content.

Event Manager

Sofar Sounds

October 2017 - March 2023

Sofar San Francisco Artist Review Team Member, 2017-2019 • Researched and curated list of artist talent for Sofar San Francisco shows with City Directors and small team of 2-4 others. Reviewed over 2000 artists and 20 West Coast venues for talent. Sofar San Francisco/Oakland Show Lead & MC, 2017-2020 • Hosts and runs logistics of 2-3 shows per month (over 50 shows) in the Bay Area. Master of Ceremonies for each show worked, responsible for artist relations, audience engagement and orchestration of show timeliness and flow.

Account Executive, EMEA

Faire

November 2020 - June 2021

Account Executive for Faire Brand Partnerships team - focused on launching our United Kingdom market and building team from the ground up.

Custom Trips Consultant

Backroads

July 2018 - November 2020

• Strategizes and delegates 50+ simultaneous custom trip projects from pitch to product execution. Including creative experience design, b2c sales & service, budget analysis, inventory strategy, problem solving, marketing strategy and fast paced cross-functional management. • Manages Book of Business of 500+ VIP & Corporate group clients; including organized communication, sales tactics, Salesforce expertise. • Key player in accounts related to social impact and business development partners.

Brand Partnerships, Strategic Accounts

Backroads

April 2018 - November 2020

• Source & secure brand projects with strategic key partners • Responsible for partnership relationships; negotiation lead • Collaborates cross-functionally with exec, marketing & operations teams to strategize, forecast and implement project goals.

Guest Services Team Member

Backroads

October 2017 - July 2018

Consultant

International Connector

January 2014 - July 2018

• Consulted and collaborated with a group of young, globally diverse leaders on think tanks for social impact, millennial innovation, tourism and youth through marketing, management etc. • Organized and generated all think tank reports for client facing presentation. • Participant and contributor to over 10 think tank exercises targeted at creative strategy & marketing for projects/clients.

Trip Leader

Overland

June 2011 - August 2017

(Locations included NE USA, Costa Rica, Argentina, Chile, Tanzania, Germany, Spain, Italy, Austria) • Led 10 multi-week immersive and outdoor trips (2-4wks) of 12 students (age 16-18), while handling responsibility in making medical, logistical and evaluative decisions in stress or everyday actions. • Mastered co-leadership skills through effective communication, teamwork and delegation of tasks. • Received excellent reviews from 120 students, 4 co-leaders and office staff through providing positive and encouraging energy for trip challenge, teachable moments and overall group dynamic. • Traveled extensively for trip logistics; utilizing foreign language, cultural immersion and travel intel. • Managed budgets from $1,500 to $20,000 to provide for all necessities for clients/trip logistics. Outside Magazine's "Best Places to Work 2014" & "Best Places to Work 2015"