Product Marketing Coaches, Events, and Resources

McKenzie Bauer is well versed in Product Marketing because she’s spent years building and positioning products that resonate deeply with customers. As co-founder of Thread Wallets, she led the brand’s creative direction and marketing strategy for the first six years—transforming a simple idea into a lifestyle product line carried in major retailers nationwide. Her experience spans brand storytelling, consumer insight, product launches, and community-driven marketing. McKenzie has a natural ability to identify what people connect with emotionally and translate that into product design, messaging, and campaigns that feel both authentic and aspirational. Her strength lies in blending creative vision with strategic execution, helping products not just sell—but stand for something. Her skillset landed her on the Forbes 30 Under 30 list for the Retail and E-Commerce List and helped place Thread on the INC. 500 twice in 2020 and 2021.

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

I have over six years of experience overseeing product marketing and leading go-to-market strategy at Adobe, McKinsey, and Eko Health. I deeply understand what the role entails and how to be successful. I'm happy to partner with you whether you're starting to look for a product marketing opportunity, want to transition into the industry, or simply want to uplevel in your current role.