Product Marketing Coaches, Events, and Resources

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

65+ Reviews on LinkedIn With 15+ years scaling performance-driven marketing functions across 45 markets and managing $100M/year in budget, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption. I have coached 180+ professionals (200+ hours specifically on AI) globally - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I’m a seasoned product marketing leader with ten years of experience driving growth and positioning strategies at Amazon, Meta, and other global companies. Over the course of my career, I’ve launched and scaled products across diverse industries, developed messaging frameworks that resonate with customers, and partnered with sales and product teams to accelerate adoption. As a coach, I bring the strategic know-how of working in Big Tech and the practical, tactical guidance you need to break into or advance in product marketing. My goal is to help you build confidence, master the interview process, and land the role you’re aiming for.

Welcome to my profile! With a robust background in brand management and consumer insights, I bring a wealth of experience from top companies like Ferrero, PepsiCo, and Amazon. As an Associate Brand Manager at Ferrero and a former Consumer Insights Manager at PepsiCo, I have honed my skills in product marketing and strategic brand development. My academic journey at Kellogg School of Management, where I pursued a Master of Science in Integrated Marketing Communications, further enriches my expertise. I have successfully coached 5 individuals, helping them navigate the complexities of product marketing and achieve their career goals. Let's connect and craft a personalized strategy to elevate your product marketing career!

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

Welcome to my profile! With over a decade of experience in product marketing and strategy, I have honed my skills at top financial firms like Franklin Templeton and BlackRock, where I have led product marketing initiatives the drove asset growth for flagship products. My expertise lies in identifying a product's key differentiators, developing compelling data arguments for analytical support, and synthesizing complex concepts into digestible narratives and selling points. I am also able to provide frameworks for how to work cross-functionally in order to effectively capture feedback across sales, compliance, and digital distribution channels such as email, web, and social media. I have a proven track record of driving product launches and building strong brand presence in competitive markets. Whether you're looking to refine your product marketing strategy or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan to achieve your career goals!

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

I have over six years of experience overseeing product marketing and leading go-to-market strategy at Adobe, McKinsey, and Eko Health. I deeply understand what the role entails and how to be successful. I'm happy to partner with you whether you're starting to look for a product marketing opportunity, want to transition into the industry, or simply want to uplevel in your current role.

I bring 12+ years of product marketing leadership across best-in-class global brands like American Express and high velocity health tech start-ups, where I have built and motivated winning teams, designed and executed comprehensive marketing strategies, refreshed brands and value propositions, and developed lasting relationships along the way. My career has spanned different industries, organization sizes, GTM motions, and leadership functions, so whether you are interested in a career shift into product marketing, looking to flex your product marketing skills into a new domain, or need a consultative partner to work through positioning/brand/growth challenges, I have the firsthand experience (and expansive network) to support your journey. My superpower is bringing clarity to the chaos, and I pride myself on being an authentic storyteller and an empathetic mentor. As your coach, I bring these strengths + high-value frameworks and toolkits to accelerate you toward your goals.