Product Marketing Coaches, Events, and Resources

Welcome to my profile! With an MBA from MIT Sloan and a BA from UCLA, I bring a wealth of experience from top tech companies like Google, Adobe, TikTok, and Meta, where I've held senior roles in product marketing. My journey from a Sr. Consultant at Deloitte to a Global Demand Manager at Google has equipped me with a deep understanding of the product marketing landscape. I've successfully guided numerous professionals in navigating their careers in product marketing, helping them secure roles at leading companies. Whether you're looking to break into the field or advance your career, I'm here to provide tailored guidance and support. Let's connect and chart your path to success in product marketing!

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.

With over a decade of experience in the tech industry, I currently serve as the Head of Product Marketing for Bitbucket at Atlassian. My journey includes pivotal roles at New Relic and Salesforce, where I honed my skills in crafting compelling marketing strategies and driving product success, as well as going deep into the Dev tools space. I hold an MBA from The Wharton School, University of Pennsylvania, which has equipped me with a strong foundation in business and marketing principles. I am passionate about mentoring aspiring Product Marketers and have successfully guided numerous professionals in advancing their careers. Whether you're looking to break into the field or level up your current role, I'm here to help you achieve your goals. Let's connect and figure out your path to success!

With over a decade in product marketing, I’ve led teams at Atlassian, Ramp, Salesforce, Slack, and Microsoft—and received offers from Google, Oracle, Amazon, and more. I’m currently Sr. Director of Product Marketing at Atlassian, where I oversee full-funnel marketing for Jira Product Discovery, spanning messaging, brand, growth, paid media/advertising, and sales enablement. As a former award-winning seller, I spike on go-to-market strategy and positioning. I’ve also sat on the other side of the table as a hiring manager, giving me perspective on what truly breaks candidates in. Whether you’re aiming to break into product marketing or accelerate your career, I’ll help you craft the strategy, story, and confidence to get there. Let’s connect and chart your path forward!

I have spent over 20 years launching product globally across h.w, s.w and solutions category. I have worked both with consumer and enterprise segments and helped develop value propositions, put together marketing and business plans, hire strong teams and many other activities.

I take a highly supportive approach to coaching and aim to create an environment in which my clients can be completely open about their worries so I can be the best possible coach for them. That said, you can expect me to be constructively candid – because coaching is about challenging you and accelerating your growth, not making you feel good so I can collect a check. I was an interviewer at both Google and Facebook and have spent many hours "on the other side of the table." I can give you a strong sense for how you might be perceived by hiring managers and recruiters.

I’ve worked as a PMM and coached PMMs at every level, helping them land Director roles, grow executive visibility, and lead cross-functional initiatives. I understand the challenge of proving impact across product, sales, and CS, because I’ve sat in those rooms myself. What makes me different is the hybrid lens I bring: operator, executive coach, and talent strategist. Whether you’re looking to sharpen your narrative, influence stakeholders, or take the next step up the ladder, I help you get there faster, with strategy, confidence, and clarity.

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

I lead a product marketing team of 5 and can help you navigate a career in product marketing or provide guidance in your day-to-day work.