
Sue C.
5.0
(17)
8+ Years Product Marketer | $Xm ARR, $XXm revenue | x-IBM, HubSpot, Walmart
Studied at Harvard Business School
Works at Walmart
I look forward to helping MBA applicants for R1 and R2 this year. With R1 approaching, I am here to help review resumes, final applications, and essays. If weekends or after 5pm work better for you, please send a message and we can figure out a schedule together.
Questions? Start chatting with this coach before you get started.
Sue's Coaching Offerings

Land a Top PMM Offer: Start-to-Finish
Expert help on everything from getting the interview to landing the offer.
$1,34320h of coaching

Advance Your PMM Career
Expert coaching to elevate your skills and achieve your PMM goals.
Starting at $71110h+ of coaching

Nail the PMM Interviews
Crush the interview through mock interviews, personalized feedback, and more.
Starting at $3755h+ of coaching
Custom hourly · $79/hr
Get help with Interview Prep, Competitive Analysis, and .
Sue’s Product Marketing Qualifications
Experience level: Manager
Sue has helped clients get into these companies:
Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.
Sue can help with:
Interview Prep
Competitive Analysis
Resume Review
Messaging and Positioning
Go-to-Market Strategy
About Sue
I was premed in undergrad at Northwestern and thought I would just take a gap year. That gap year ended up being many years and I never looked back. I started in healthcare consulting, then moved into Watson Health, the AI and healthcare SaaS startup within IBM. I was working in AI when there were skeptics in every room and most clients didn't understand the terms "LLM" and "machine learning". I then advanced into a product marketing role on the global team, working on data and AI products. I worked with the GM of my portfolio, the sales team, product, marketing, and account management to build product positioning, conduct competitive analyses, create messaging, and launch new digital and field campaigns. I decided to apply to business school after speaking to many friends and colleagues about the value of the experience and the degree. I considered part time, full time, and even waiting a few years to do the executive program. After much research and conversations, I applied for the full time program and was admitted to HBS, Kellogg + MMM, and MIT Sloan. I chose to attend HBS and moved to Boston with my partner. During my summer internship, I worked at HubSpot as a product manager and explored entrepreneurship through HBS' Startup Bootcamp. After graduating, I worked for the Lincoln Center for the Performing Arts as part of HBS' Leadership Fellows Program. After 2 years in the arts non-profit world, I decided to return to my roots in product marketing at Walmart Commerce Tech. Outside of work, I enjoy hiphop dance and baking - my two creative outlets. I have danced since I was 6 years old and competed in dance during college and post-college. I also love trying out new restaurants and traveling to interesting countries.
Why do I coach?
My MBA journey is a bit non-traditional and I did a lot of research and received lots of advice from others before making my final choice on the type of program and the school. I would love to help anyone who finds themselves in a similar situation - whether you are not sure what type of program you want, where to apply, how to apply, or how to put your best story forward. As a product marketer and storyteller, I know how important not only WHAT your story is, but also HOW you tell it. I am excited to help you tell your story in the best way possible.
Work Experience
Senior Manager, Product Marketing
Walmart
July 2024 - Present
Interviewer
Created GTM strategies, competitive analyses, product positioning for retail SaaS products. Worked with product, sales, partnerships and design to launch digital and field marketing campaigns, bringing in $Xm ARR marketing pipeline.
Director, Digital Product Strategy
Lincoln Center
September 2023 - June 2024
Developed B2C product strategies for new customer experiences for performing arts institution, from AR experiences to CMS digital transformation.
Associate Director, Strategy
Lincoln Center
August 2022 - August 2023
Recipient of HBS Leadership Fellows Program, a competitive post-MBA 1-year fellowship in the social and non-profit sector. Worked with Chief Advancement & Innovation Officer, Chief People Officer, Chief Operating Officer and President/CEO on digital strategies and campus-wide strategic initiatives.
Product Manager
HubSpot
June 2021 - August 2021
MBA intern for Sales Hub product team. Researched, analyzed, and recommended new suite of sales enablement features for Sales Hub portfolio. Received return offer post-graduation.

Senior Product Marketing Manager, Data & AI
IBM
October 2017 - August 2020
Interviewer
Global Senior Product Marketing Manager for Advanced Analytics, AI, & Data Platform Services. Created GTM strategies, marketing campaigns, digital/SEO analyses, and content to drive MQLs. Generated $XXm win revenue and marketing pipeline. Launched account based marketing (ABM) campaign for IBM Garage, a co-creation experience for managed innovation, which received the Hermes Creative Award, 2019 World ACE Award for Best ABM Campaign, ANA B2 Awards for ABM and Pearl IMPACT Award for Best B2B Content Program. The campaign was a Drum Award Finalist.

Product Marketing Manager
IBM
October 2015 - October 2017
Joined Watson Health shortly after its inception. Developed product positioning, sales enablement, and go-to-market for early-stage AI & healthcare SaaS products. Part of first Product Marketing team formed and focused on Watson for Drug Discovery and Watson for Patient Safety products.

Senior Consultant
IBM
August 2013 - September 2015
Strategy consultant focused on healthcare and pharma industry, focusing on multi-channel marketing operations and digital strategy.
Sue was also given offers to work at
Medidata
HubSpot
Aetion
Stack Overflow
Education
Harvard Business School
Master of Business Administration - MBA, Business
2020 - 2022
Activities and societies: HBS Tech Conference Team, HBS Show Club Co-President / Choreographer / Dancer, Asian American Business Association (AABA) Board Member
Northwestern University
Bachelors, Biology, Economics
2009 - 2013
Grade: Dean's List Activities and societies: Deeva Dance Troupe (President), Organic Chemistry Tutor, Chinese Student Association
17 Reviews
Overall Rating
5.0
Sue has helped Leland clients get into NYU Stern School of Business
Sue has helped clients get into these companies: