Marketing Coaches, Events, and Resources

Experienced writer and content marketer. At Leland, I have driven over 70x growth in clicks and impressions. I lead and execute content and SEO strategies using data from Ahrefs/SEMRush, Screaming Frog, and Google Analytics/Search Console, among others; manage a team of writers and editors to produce high-quality content across 20+ distinct categories; and run the media engine that funnels naturally occurring content into marketing collateral, blog posts, YouTube videos, paid ads, etc. I'm excited about helping startups scale their content production sustainably, using AI and humans and focusing on the 5% that makes a real impact on the bottom line. If I can be of help, book a free intro call on my profile to get started!

Majority of my 20+ years in tech was in various marketing roles, starting from brand marketing, to events marketing, channel and partnership marketing, growth and performance marketing, and product marketing. I was an exec leading the global PMM team for TikTok ads SMB team prior to dedicating my full time to coaching.

Effective, strategic leader with 15+ years of experience in all aspects of marketing from planning, developing, analyzing, valuating, and leading organizational initiatives within highly competitive technology and travel industries. Manages relationships with internal and external partners with ease and able to respond quickly to evolving situations within the industry to drive results. Developed and mentored cross-functional teams by aligning strategic objectives, fostering long-term growth, a collaborative environment, and accountability. Strong executive-level communicator with analytical and strategic data visualization skills.

I have built global campaigns for American Express and British Airways, relaunched brands like GORE-TEX, and led creative and content teams at AKQA and Ogilvy. As Global Head of Content at On, I grew the team from 7 to 35 across three continents, won Digiday Best Brand Studio, and helped lead narrative through a $10B IPO. Now I coach marketing professionals who are excellent at execution but stuck when it comes to moving into senior leadership. At that level, the problem usually is not talent. It is translation. You know how to do the work, but you may not yet be framing your work strategically, communicating upward effectively, or showing senior leaders how you think beyond delivery. I help you make that shift. We work on executive communication, stakeholder management, strategic visibility, and the leadership signals that actually influence promotion decisions. If you are tired of being seen as the person who delivers and ready to be seen as the person who leads, I can help.

I’m a growth and product marketing leader with 15+ years of experience building and scaling customer-focused marketing programs at some of the world’s leading consumer technology companies, including Airbnb, Instagram, Facebook, eBay, and Hims & Hers. My background spans lifecycle marketing, CRM, product marketing, growth strategy, and launching new consumer experiences at scale across both fast-growing and globally recognized brands. What gives me energy is finding the balance between art and science in marketing. I love bringing structure to chaos, whether that means solving an organizational challenge, untangling a complex customer problem, building a scalable marketing system, or helping teams align around a clearer strategy and vision. Much of my career has been centered around building from 0 to 1, creating processes where they do not yet exist, and helping companies scale thoughtfully without losing the human element. While my work has focused heavily on technology, AI, personalization, and data-driven optimization, I’ve always believed the best marketing starts with understanding people. That philosophy shapes how I lead teams, partner cross-functionally, and think about the customer experience. I care deeply about creating collaborative environments, building trust across teams, and helping marketers develop both strategic confidence and authentic leadership styles. Throughout my career, I’ve led global product launches, built CRM and personalization programs from the ground up, and partnered closely with product, creative, data science, and executive teams to drive measurable business growth. I especially enjoy helping marketers think more strategically about customer journeys, storytelling, positioning, lifecycle engagement, and how to use AI in ways that still feel personal, thoughtful, and customer-first. Whether you’re navigating career growth, stepping into leadership, building a marketing strategy, or trying to connect the dots between brand, product, and performance marketing, I bring practical experience, honest guidance, and a people-first approach to every conversation.

After 9 years leading teams in marketing, reaching millions of customers, my own career development has seen me move into coaching hundreds of people on navigating their next step in their marketing journey. From entry-level juniors getting into content roles, MBA or Masters in Marketing students accelerating their career in marketing, all the way through to senior marketing executives pivoting into a new sector, I've supported people at those crucial stages of CV writing, LinkedIn profile development, networking and interview preparation. This includes international profiles for all types of marketing roles across numerous different sectors.

I lead a product marketing team of 5 and can help you navigate a career in product marketing or offer advice in your day-to-day work.

Welcome to my profile! With a robust background in sales and digital marketing, I bring a wealth of experience from leading roles at top companies like Spotify and GroupM. As a Sales Lead at BeReal and a former Sales Manager at Spotify, I have honed my skills in enterprise sales and strategic marketing initiatives. My journey also includes founding a successful e-commerce business, which generated over 1,000 orders and £30,000 in revenue, showcasing my entrepreneurial spirit and hands-on expertise. I specialize in digital planning and buying, having worked with major accounts such as Netflix and Paramount Pictures. Whether you're looking to refine your marketing strategy or break into the industry, I'm here to guide you every step of the way. Let's connect and elevate your marketing career together!

With over a decade of experience in growth and SEO strategy, I have a proven track record of driving significant organic traffic and improving engagement for companies like Outdoorsy and Workstream. As a Co-Founder and Co-CEO of Longtail, I specialize in building and optimizing programmatic SEO solutions that empower marketplaces and platforms to thrive. My expertise extends to leading teams in product management and growth, where I've successfully increased user retention and reduced churn. Having coached dozens of individuals and worked with dozens of businesses, I am passionate about helping others understand SEO as a key driver of business success, so they can make informed decisions around strategy, resource management, budgeting, and more. Let's connect and craft a strategy that propels your business forward.

If you're interested in beginning or evolving your professional journey as a Marketer, I'm here to help. With an MBA in Finance and Marketing from NYU Stern and experience in top-tier companies like Google and American Express, I bring a wealth of knowledge to my coaching practice. I combine 20 years in Marketing, 10 years as a Digital Marketing Teacher, and 5 years as a purpose and career mentor to help you unlock your full potential. Let's connect and create a tailored plan for your success.