Rachael Duffy
5.0
(7)
Boost Your CRM Strategy with Hims & Hers Sr. Director's Expertise
Studied at New York University
Works at hims&hers
Available Saturday at 1:00 PM UTC
Questions? Start chatting with this coach before you get started.
Rachael's Coaching Offerings
Custom hourly · $75/hr
Get help with AI Automation, AI Fundamentals, and .
Rachael’s Marketing Qualifications
Experience level: Director
I’m a growth and product marketing leader with 15+ years of experience building and scaling customer-focused marketing programs at some of the world’s leading consumer technology companies, including Airbnb, Instagram, Facebook, eBay, and Hims & Hers. My background spans lifecycle marketing, CRM, product marketing, growth strategy, and launching new consumer experiences at scale across both fast-growing and globally recognized brands. What gives me energy is finding the balance between art and science in marketing. I love bringing structure to chaos, whether that means solving an organizational challenge, untangling a complex customer problem, building a scalable marketing system, or helping teams align around a clearer strategy and vision. Much of my career has been centered around building from 0 to 1, creating processes where they do not yet exist, and helping companies scale thoughtfully without losing the human element. While my work has focused heavily on technology, AI, personalization, and data-driven optimization, I’ve always believed the best marketing starts with understanding people. That philosophy shapes how I lead teams, partner cross-functionally, and think about the customer experience. I care deeply about creating collaborative environments, building trust across teams, and helping marketers develop both strategic confidence and authentic leadership styles. Throughout my career, I’ve led global product launches, built CRM and personalization programs from the ground up, and partnered closely with product, creative, data science, and executive teams to drive measurable business growth. I especially enjoy helping marketers think more strategically about customer journeys, storytelling, positioning, lifecycle engagement, and how to use AI in ways that still feel personal, thoughtful, and customer-first. Whether you’re navigating career growth, stepping into leadership, building a marketing strategy, or trying to connect the dots between brand, product, and performance marketing, I bring practical experience, honest guidance, and a people-first approach to every conversation.
Rachael can help with:
AI Automation
AI Fundamentals
AI Graphics Creation
Branding
Content Creation
Cover Letters
Digital Marketing
Email Marketing Automation
Freelancing
Interview Prep
LinkedIn Review
Marketing Strategy
Market Research
Networking Strategy
Promotion Strategy
Resume Review
Salary Negotiation
SEO
Skill Building
Rachael also coaches for Product Marketing, AI for Sales & Marketing, and Parenting. View all.
About Rachael
I’m a first-generation U.S. citizen and have always been drawn to storytelling and understanding what makes people connect with ideas. That curiosity started early. Writing was my first passion. I launched my first email newsletter in 7th grade, became editor-in-chief of my high school newspaper, and started a zine while studying at NYU. My first job at a music magazine brought things full circle when I helped build and manage the daily email newsletter. That is where I first got hooked on CRM, especially the ability to automate communication, see performance in real time, and better understand customer behavior through data. Over the past decade, I have built a career across CRM and lifecycle marketing in a range of environments, from an email marketing agency where I spent 10 years growing global CRM teams, to leading large-scale programs at eBay. I have also explored adjacent areas of marketing, including product marketing where I helped build e-commerce experiences from the ground up at Facebook and Instagram, and integrated marketing at Airbnb. Across all of it, I have been focused on connecting customer insight to meaningful, scalable growth. Today, I am back to what I love most, leading CRM at Hims & Hers, where I get to bring together everything I have learned to build high-growth lifecycle programs and shape the customer experience as an extension of the product. Outside of work, I am a mom of two incredible girls. I love pop culture, especially anything Bravo-related, and I have a long-standing love-hate relationship with running that I keep going back to anyway.
Why do I coach?
I coach because I have seen firsthand how much clarity, confidence, and momentum the right guidance can create at pivotal moments in a career. Throughout my own journey, I have been fortunate to learn from strong mentors and leaders who helped me see possibilities I would not have recognized on my own. Early in my career, especially as I was moving from traditional CRM roles into broader marketing leadership, I often found myself navigating ambiguity, stepping into new disciplines, and building teams in unfamiliar contexts. The most valuable support I received in those moments was not answers, but perspective. People who helped me zoom out, identify patterns, and trust my own judgment while sharpening it. I also know what it feels like to take risks across different disciplines. Moving from CRM into product marketing at Facebook and Instagram, and then into integrated marketing at Airbnb, required me to constantly reframe my experience and translate my skills into new environments. Those transitions were exciting, but also uncomfortable at times. Having mentors who could help me connect the dots across those experiences made a meaningful difference in how quickly I was able to grow and lead. Now, as a leader myself, I see coaching as a way to pay that forward. I especially enjoy working with people in marketing and CRM who are trying to break into leadership roles, pivot into new areas, or scale their impact in fast-moving companies. I also care deeply about helping people build careers that feel intentional, not accidental, especially in environments where growth can happen quickly and expectations are high. Coaching, to me, is about helping someone see their own trajectory more clearly and giving them the tools and confidence to move forward with purpose.
Work Experience
Sr. Director, CRM
hims&hers
December 2024 - Present
Leading CRM at Hims & Hers, a fast-growing health and wellness company focused on transforming personalized care through technology and AI. Oversees the strategy and execution of lifecycle marketing across acquisition, retention, and reactivation, using AI-driven personalization and optimization to create highly tailored customer journeys at scale. Partners closely with Product to position CRM as a seamless extension of the product experience, driving engagement, education, and long-term customer value. Leads a team of 15 across marketing and operations, while supporting the launch and growth of new categories across the business.
Senior Marketing Lead
Airbnb
July 2022 - December 2024
Drive strategy and execution of our bi-annual product launch events, working closely with creative design and product to craft the narrative and develop the marketing execution of our latest announcements. - Responsible for identifying a multi-year narrative on behalf of our product roadmap and brand strategy that aligns each launch moment into a broader story and vision. - Develop product positioning and go-to-market strategies with our product partners, develop strategic and creative marketing briefs and execute dozens of creative assets and materials for our bi-annual launch events. - Execute best-in-class internal and external branded product marketing communications that are rooted in the elevated design and branding of Airbnb as well as consumer and business opportunities.
Head of Consumer Product Marketing, Shopping
January 2020 - July 2022
Led the consumer product marketing team for the global launch and acceleration of shopping directly on Instagram, inclusive of a go-to-market strategy, consumer positioning and an integrated channel portfolio. - Responsible for a full-funnel, multi-year marketing strategy to gain market share and consideration for shopping on Instagram, inclusive of key product differentiators, target consumer segments and channel mix. - Partnered closely with product to identify gaps in marketing infrastructure needed to tackle CRM at scale, develop testing roadmap alongside stakeholders in growth, data science and brand. - Influenced consumer shopping experience and journey both on and off platform as the customer advocate when launching new product experiences through customer research, data and competitive analysis.
Product Marketing Lead, Marketplace
Meta (Facebook)
January 2018 - January 2020
- Built a team of consumer product marketing managers for a 0-1 product, driving customer insights to develop a product and brand strategy and a data-driven, research-based integrated marketing portfolio. - Drove customer and market research strategy to identify a new brand architecture and consumer positioning as the product evolved from a local, classifies business to an e-commerce platform. - Led go-to-market activities through new product and vertical launches: Home Services in the US, Motors & Real Estate launching globally and a deals-focused e-commerce platform that showcased direct from businesses, shippable goods. - Partnered with product to build an automated performance channel marketing portfolio from scratch – optimizing across Email, Paid Social, SEO/SEM, Affiliate Marketing and on-platform site merchandising for Facebook’s first integrated seasonal campaigns.
Director, Global CRM
eBay
April 2012 - January 2018
Developed and executed “flagship” marketing programs within Global Growth– spearheading a 1:1 personalized, automated CRM platform that brought regionally curated content to the customer at scale. Focused on mid-funnel engagement strategies to inspire new shopping journeys, build consideration and retain new customers. - Built best-in-class CRM platforms through personalization engines and content rendering systems to shift highly manual, curated executions to scaled communications that could be more easily tested to drive incremental growth. - Identified data-driven customer pilots to showcase unique value propositions (i.e. “What’s Trending”) and customer needs (Replenishment, Brand Affinity). - Partnered with regional business units around the globe to develop a local marketing strategy, focused on deals & events.
Education
New York University
Bachelors, Journalism
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