Amelia C.

Amelia C.


Content Marketing & SEO Expert

Brigham Young University Logo

Studied at Brigham Young University

Leland Logo

Works at Leland

Hiring Manager

Available Monday at 11:00 PM UTC

Usually responds within 9 hours

Questions? Start chatting with this coach before you get started.

Amelia’s Marketing Qualifications

Experience level: Manager

Open to working with clients outside the U.S.

Experienced writer and content marketer. At Leland, I have driven over 40x growth in clicks and impressions in less than 12 months. I lead and execute content and SEO strategies using data from Ahrefs/SEMRush, Screaming Frog, and Google Analytics/Search Console, among others; manage a team of writers and editors to produce high-quality content across 15+ distinct categories; and run the media engine that funnels naturally occurring content into marketing collateral, blog posts, YouTube videos, paid ads, etc. I'm excited about helping startups scale their content production sustainably, using AI and humans and focusing on the 5% that makes a real impact on the bottom line. If I can be of help, book a free intro call on my profile to get started!

Amelia can help with:

Interview Prep

Resume Review

Networking Strategy

Content Creation

Market Research


Marketing Strategy

Digital Marketing


Amelia also coaches for College and Publishing & Writing. View all.

About Amelia

SEO, Writing, and College Application Coach - Head of content and SEO at Leland - involves content creation, distribution, and marketing to optimize every stage of the funnel - Research Fellow at Contrary Capital, a talent and research-driven investment firm ( - Graduated from BYU, studied Political Science (Major GPA 3.98) and Arabic (Advanced OPI score) - Former Editor of the BYU Political Review, the biggest publication in the college - 3x Dean's List (top 5%) - Highest national award for Model UN paper (representing China) - Senior Fellow for Passages Israel (1/200 selected) - led groups of 300+ students to Israel - Past roles include product management at an early-stage health tech startup, marketing for BYU athletics and The Kennedy Center, and social impact consulting for an international agriculture research firm

Why do I coach?

I strongly believe in the power of mentorship and getting help to reach your goals. In people's stories, it often appears as if the "hero" gets to their destination all on their own, when that is absolutely not the case. I coach to help you, the hero, chase your dreams and achieve your goals. I am where I am because of those who have come before me and those who have helped me along the way. I am excited to help people tactically with actionable advice on their college applications, but also more abstractly, by showing others all that they are capable of. You don't know what you can do until you try, or until you're surrounded by people who believe in you.

Work Experience

Leland Logo



December 2021 - Present

Hiring Manager

- Achieved over 40x growth in clicks and impressions in the past 12 months - Developed and executed a comprehensive full-funnel content strategy, integrating AI, programmatic SEO, and editorial SEO for content both free and behind a paywall - Managed a team of SEO writers and editors to ensure high-quality content production (personally interviewed 50+ candidates) - Drive multichannel growth across target customer segments in 14+ distinct categories, with a focus on maximizing impact and bottom-line revenue

Ottalaus Health Logo

Product Manager

Ottalaus Health

December 2020 - March 2022

Ottalaus Health is an early-stage start-up that is leading the charge in making telehealth and remote patient monitoring services and hardware available to more people. In this role, I... - Conducted market and competition analyses to determine product-market fit and opportunities for expansion using Microsoft Excel - Ran UX research, interviewing and learning how to intimately empathize with the consumer and translate that into user obsession - Assisted with the creation and execution of business and growth strategy, reporting directly to the CEO - Worked with engineering team to craft a website optimized for conversion - Researched government policy on telehealth reimbursements and used it to craft a growth plan for increasing the number of viable target industries


Brigham Young University Logo

Brigham Young University

Bachelor of Arts, Political Science and Arabic

2017 - 2022

2 Reviews

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Amelia has helped Leland clients get into Brigham Young University

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Amelia C.

Amelia C.