Marketing Coaches, Events, and Resources

10+ years of Marketing experience across B2B and B2C

I've spent 20+ years in B2B sales and marketing, at enterprise scale (IBM, eBay) and with small teams. That taught me the 80/20 of what actually matters. Clients have used my coaching to build their differentiation into a competitive moat and predictable profits. Built a career in strategy, marketing, and growth. From management consulting to leading brand at IBM and eBay, I now bring that corporate rigor to my coaching clients. I help you with strategy and systems to win right-fit clients at healthy margins. I share what I've learned and coach you so you can say exactly what buyers needs to hear to sign a five, six and seven-figure+ contract. And we avoid the big business ‘nice to haves’ a growing business can (and must) do without. Because in a sea of sameness, your moat is what you stand for, who you serve best, and what only you deliver. Sharpening one client's positioning increased their deal size 40% and cut their sales cycle 35%. No ‘random acts of marketing’ ever.

I help B2B startups accelerate their content strategy by optimizing the entire funnel—from top to bottom—ensuring you drive more qualified leads, nurture relationships, and close sales faster. - Top of Funnel: I can help you produce in-depth reports, whitepapers, and case studies that attract and engage potential customers early in their decision-making process. - Middle of Funnel: I can help you with targeted email campaigns leveraging ABM MarTech tools like Demandbase keep prospects engaged and informed as they move closer down then funnel. - Bottom of Funnel: I can help you produce compelling sales enablement content, such as product demos, testimonials, and pricing guides, that help seal the deal. Need help your sales strategy? See my Sales Strategy and Operations listing called: Accelerate Your B2B Startup Sales Engine.

Worked in consumer electronics and healthcare areas including marketing budgets for a variety of both products and services. Worked with our internal and external marketing and PR companies. Oversaw 3 divisional marketing managers.

I began my career as an Analyst on the Digital Marketing team at BlackRock, the world’s largest financial asset manager with $10.6 million in assets under management. After 2.5 years, I was promoted to an Associate role on BlackRock's Marketing COO Team, where I spent the next 2.5 years. During my tenure at BlackRock, I reviewed resumes, conducted interviews, and evaluated candidates for BlackRock's internship and analyst programs. Getting accepted to BlackRock’s Marketing Analyst Program and then evaluating candidates for this program has given me firsthand insight into what’s required to stand out in selective application processes and land competitive marketing roles.

I lead a product marketing team of 5 and can help you navigate a career in product marketing or offer advice in your day-to-day work.

- 10 Years at Google: Experience across multiple revenue-driving organizations, including Google Ads, YouTube, Google Cloud, and Google Play. - Business Growth Expertise: Supported 1,000+ global companies across diverse verticals (e-commerce, startups, gaming, SaaS, Fortune 500) to scale and succeed. - Strategic Partnership: Built and led global app partnership strategies at Google, driving over $XXM in quarterly revenue and fostering collaborations with data intelligence, UI/UX, creative, app development, and gaming partners. - Sales Excellence: Consistently surpassed revenue targets, managing $XXM+ in quarterly sales. - Global Perspective: Worked in a global team and supported partners across AMER/APAC/EMEA. Worked across London, Singapore and Hong Kong.

Welcome to my profile! With a robust background in sales and digital marketing, I bring a wealth of experience from leading roles at top companies like Spotify and GroupM. As a Sales Lead at BeReal and a former Sales Manager at Spotify, I have honed my skills in enterprise sales and strategic marketing initiatives. My journey also includes founding a successful e-commerce business, which generated over 1,000 orders and £30,000 in revenue, showcasing my entrepreneurial spirit and hands-on expertise. I specialize in digital planning and buying, having worked with major accounts such as Netflix and Paramount Pictures. Whether you're looking to refine your marketing strategy or break into the industry, I'm here to guide you every step of the way. Let's connect and elevate your marketing career together!

Majority of my 20+ years in tech was in various marketing roles, starting from brand marketing, to events marketing, channel and partnership marketing, growth and performance marketing, and product marketing. I was an exec leading the global PMM team for TikTok ads SMB team prior to dedicating my full time to coaching.