McKenzie B. | Leland

McKenzie B.

Co-Founder of Thread | Expert in Retail Strategy & Merchandising

Studied at Brigham Young University Hawaii

Works at Thread

Available Thursday at 4:00 PM UTC

Protected by the Leland Experience Guarantee

Available Thursday at 4:00 PM UTC

Questions? Start chatting with this coach before you get started.

McKenzie's Coaching Offerings

Custom hourly · $275/hr

Get help with Customer Experience Optimization, Merchandising Strategy, and .

McKenzie also coaches for Startups, Marketing, Small Business, Product Marketing, and E-Commerce & DTC . View all.

McKenzie’s Retail & Merchandising Qualifications

Experience level: Executive

10+ people coached for Retail & Merchandising

McKenzie and Thread Wallets have gained extensive experience in retail and merchandising through growing their brand from a direct-to-consumer startup into a nationally recognized lifestyle company sold in major retailers across the U.S. Under McKenzie’s leadership, Thread expanded its product line and built strong retail partnerships with stores like, REI, Scheels, Tilly's and boutique retailers nationwide. She’s played a key role in developing merchandising strategies, including in-store displays, packaging design, and product assortment planning that reflect Thread’s distinct brand identity. As a Forbes 30 Under 30 Alumni in the Retail and E-commerce category, her experiences have given her a deep understanding of how to translate an online brand into a compelling in-store experience—bridging the gap between e-commerce and brick-and-mortar retail. McKenzie’s approach centers on storytelling through product and presentation, ensuring every touchpoint—from shelf to social media—feels cohesive, intentional, and inspiring.

McKenzie can help with:

Customer Experience Optimization

Merchandising Strategy

Pricing Strategy

Retail Marketing

Retail Strategy

Visual Merchandising

McKenzie also coaches for Startups, Marketing, Small Business, Product Marketing, and E-Commerce & DTC . View all.

About McKenzie

McKenzie Bauer is the co-founder of Thread Wallets, a lifestyle brand built on the idea that what you carry should reflect who you are. Alongside her husband, Colby, McKenzie started Thread in 2014 from her childhood bedroom in Provo, Utah — sewing the first wallets by hand and dreaming of a company that blended function, style, and self-expression. What began as a small side hustle has grown into a nationally and internationally recognized brand, landing them on the Inc. 500 list in both 2020 and 2021. They have been selected multiple times as one of Utah’s fastest-growing companies. In 2021, McKenzie was named as one of Forbes 30 Under 30 for her leadership and creativity in building a brand that stands for individuality and purpose in the Retail and E-commerce space. A graduate of BYU–Hawaii, McKenzie studied International Cultural Studies with an emphasis in Peacebuilding — a foundation that continues to shape how she leads and connects. She’s passionate about supporting women in business, sharing her entrepreneurial story, and helping others find the confidence to chase their ideas. McKenzie lives in Provo, Utah, with her husband and their three daughters, where she continues to grow Thread and champion creativity, community, and meaningful work.