
McKenzie B.
Build Your Brand with Forbes 30U30 Co-Founder of Thread Wallets
Studied at Brigham Young University Hawaii
Works at Thread
Available Thursday at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
McKenzie's Coaching Offerings
Custom hourly · $275/hr
Get help with Market Research, Customer Acquisition, and .
McKenzie also coaches for Startups, Marketing, Small Business, Product Marketing, and Retail & Merchandising. View all.
McKenzie’s E-Commerce & DTC Qualifications
Experience level: Executive
McKenzie Bauer is the co-founder of Thread Wallets, a standout brand in the Direct-to-Consumer space known for its bold design and authentic storytelling. With a background in product marketing and brand strategy, McKenzie has spent the last decade mastering how to build and scale e-commerce brands that connect emotionally and convert consistently. From crafting seamless customer experiences to leading creative campaigns that drive loyalty, she’s passionate about helping modern brands thrive online. McKenzie’s approach blends data-driven strategy with genuine brand storytelling—proving that great marketing isn’t just about clicks and conversions, but about creating real community around a product and purpose.
McKenzie can help with:
Market Research
Customer Acquisition
Direct-To-Consumer Marketing
E-Commerce Strategy
McKenzie also coaches for Startups, Marketing, Small Business, Product Marketing, and Retail & Merchandising. View all.
About McKenzie
McKenzie Bauer is the co-founder of Thread Wallets, a lifestyle brand built on the idea that what you carry should reflect who you are. Alongside her husband, Colby, McKenzie started Thread in 2014 from her childhood bedroom in Provo, Utah — sewing the first wallets by hand and dreaming of a company that blended function, style, and self-expression. What began as a small side hustle has grown into a nationally and internationally recognized brand, landing them on the Inc. 500 list in both 2020 and 2021. They have been selected multiple times as one of Utah’s fastest-growing companies. In 2021, McKenzie was named as one of Forbes 30 Under 30 for her leadership and creativity in building a brand that stands for individuality and purpose in the Retail and E-commerce space. A graduate of BYU–Hawaii, McKenzie studied International Cultural Studies with an emphasis in Peacebuilding — a foundation that continues to shape how she leads and connects. She’s passionate about supporting women in business, sharing her entrepreneurial story, and helping others find the confidence to chase their ideas. McKenzie lives in Provo, Utah, with her husband and their three daughters, where she continues to grow Thread and champion creativity, community, and meaningful work.
Why do I coach?
I coach because I LOVE helping others find success on their entrepreneurial journey.
Work Experience

Co-Founder
Thread
January 2015 - Present
Problem Solving, Strategic Thinking and +21 skills
Education
Brigham Young University Hawaii
Bachelor of Arts (BA), International Cultural Studies and Peacebuilding
2010 - 2013
Mediation, Critical Thinking and +1 skill