
McKenzie B.
Co-Founder of Thread | Expert in Product Marketing Strategy
Studied at Brigham Young University Hawaii
Works at Thread
Available Thursday at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
McKenzie's Coaching Offerings
Custom hourly · $275/hr
Get help with Marketing Campaigns, Messaging and Positioning, and Go-to-Market Strategy.
McKenzie also coaches for Startups, Marketing, Small Business, E-Commerce & DTC , and Retail & Merchandising. View all.
McKenzie’s Product Marketing Qualifications
Experience level: Executive
10+ people coached for Product Marketing
McKenzie Bauer is well versed in Product Marketing because she’s spent years building and positioning products that resonate deeply with customers. As co-founder of Thread Wallets, she led the brand’s creative direction and marketing strategy for the first six years—transforming a simple idea into a lifestyle product line carried in major retailers nationwide. Her experience spans brand storytelling, consumer insight, product launches, and community-driven marketing. McKenzie has a natural ability to identify what people connect with emotionally and translate that into product design, messaging, and campaigns that feel both authentic and aspirational. Her strength lies in blending creative vision with strategic execution, helping products not just sell—but stand for something. Her skillset landed her on the Forbes 30 Under 30 list for the Retail and E-Commerce List and helped place Thread on the INC. 500 twice in 2020 and 2021.
McKenzie can help with:
Marketing Campaigns
Messaging and Positioning
Go-to-Market Strategy
McKenzie also coaches for Startups, Marketing, Small Business, E-Commerce & DTC , and Retail & Merchandising. View all.
About McKenzie
McKenzie Bauer is the co-founder of Thread Wallets, a lifestyle brand built on the idea that what you carry should reflect who you are. Alongside her husband, Colby, McKenzie started Thread in 2014 from her childhood bedroom in Provo, Utah — sewing the first wallets by hand and dreaming of a company that blended function, style, and self-expression. What began as a small side hustle has grown into a nationally and internationally recognized brand, landing them on the Inc. 500 list in both 2020 and 2021. They have been selected multiple times as one of Utah’s fastest-growing companies. In 2021, McKenzie was named as one of Forbes 30 Under 30 for her leadership and creativity in building a brand that stands for individuality and purpose in the Retail and E-commerce space. A graduate of BYU–Hawaii, McKenzie studied International Cultural Studies with an emphasis in Peacebuilding — a foundation that continues to shape how she leads and connects. She’s passionate about supporting women in business, sharing her entrepreneurial story, and helping others find the confidence to chase their ideas. McKenzie lives in Provo, Utah, with her husband and their three daughters, where she continues to grow Thread and champion creativity, community, and meaningful work.
Why do I coach?
I coach because I LOVE helping others find success on their entrepreneurial journey.
Work Experience

Co-Founder
Thread
January 2015 - Present
Problem Solving, Strategic Thinking and +21 skills
Education
Brigham Young University Hawaii
Bachelor of Arts (BA), International Cultural Studies and Peacebuilding
2010 - 2013
Mediation, Critical Thinking and +1 skill