Leland+ Content Library
Select a category
Popular on Leland+
Stanford Learning Design & Technology - Rec Prep
Comprehensive recommender prep guide for aspiring candidates of the Stanford MS Learning, Design & Technology, Graduate School of Education
GMAT Quant Workshop: Word Problems & Percents
Word problems got you stuck? This workshop covers GMAT essentials like percents, interest, and mixtures to help you solve problems with speed and accuracy.
Setting Up Context in Design Critiques
Learn how to set the stage for effective design critiques. Provide the right context to get actionable, constructive feedback and improve your designs.
Why Duke Law? An Essay on Entrepreneurship
This essay connects past entrepreneurial ventures and a passion for interdisciplinary studies to make a powerful case for joining Duke Law's unique program.
Heuristic Evaluation
Learn how to conduct a heuristic evaluation to identify usability problems and improve your product's user experience with Nielsen's 10 principles.
Systems Thinking in UX Design
Master systems thinking to design cohesive, scalable products. Learn to see the bigger picture and understand how every part of a design connects.
How to Prioritize Your Extracurriculars
Learn several methods to order and prioritize the extracurriculars list on your college applications. Grab the attention of admissions committees and learn to tell your unique story.
Breaking into IB in Asia: Winning Resumes and Behavioral Interview Strategies
Landing an investment banking role in Asia requires more than technical skills—it takes a sharp resume, compelling stories, and a clear understanding of what regional recruiters value most. In this session, expert coach Hanie L. will share what sets successful candidates apart in Asia’s competitive recruiting landscape. Whether you’re targeting Hong Kong, Singapore, or another Asian financial hub, you’ll walk away with actionable strategies to refine your application and interview prep so you can stand out and land offers.
Military to MBA Panel Oct 2025
In this panel, Alex S., Alec E., and Zack D., veterans who have successfully transitioned from military service to top MBA programs will share their experiences and advice on making the leap. You’ll hear how they translated their leadership and operational skills into compelling applications, built strong narratives, and navigated the unique challenges of the transition. Whether you’re just starting to explore an MBA or actively preparing your applications, this session will give you practical insights, strategies, and inspiration to help you take the next step in your career with confidence.
Statement of Purpose Writing Guide & Examples
Learn what separates a good essay from a great one and deconstruct winning SoP essays written by admitted students.
How to Navigate the Product Sense/Discovery question
The product sense—or discovery—question is one of the trickiest parts of any product management interview. It tests not only your creativity but also your ability to think strategically, empathize with users, and communicate structured product decisions. In this session, Kate X, a seasoned product leader and Leland coach with experience hiring and mentoring PMs at top tech companies, will break down exactly what interviewers are looking for and how to deliver confident, high-impact answers. In this event you'll: Learn a repeatable framework for tackling product sense questions See real examples of strong responses Leave with clear strategies to stand out in your next PM interview.
What is Customer Discovery?
Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.
Jobs to Be Done Framework Reference Guide with Multi-Industry Examples
Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.
How to Conduct Useful Customer Discovery Interviews
Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.
Making a Law School Prep Plan: How to Ace the LSAT and your Application
Applying to law school takes strategy—from your LSAT prep timeline to how you craft your personal statement. In this session, expert Leland coaches Eshaan S. and Machmud M. will walk you through how to build a smart, structured plan that sets you up for success across every part of the process. By the end, you’ll have a clear roadmap for tackling the LSAT, managing your application materials, and presenting your best self to admissions committees.
Customer Discovery Interview Guide: Questions, Structure & Best Practices
Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.
GRE Arithmetic - Percent Bakery Question
This is a review for how to structure and solve a percent change question for the GRE.
Case Interview Closing: The Recommendation
The final minute is your last chance to show you are client-ready. We break down the "Answer First" communication style that Bain demands. You will learn to synthesize your findings into a punchy, actionable recommendation, articulate the risks clearly, and suggest pragmatic "Next Steps" that show you understand the complexity of implementation.
What Makes a Good Stock Pitch
These slides include tips and examples for how to communicate your market view, differentiated view, monetization plan, risks, and rewards to investors.
Writing a Holistic Set of Kellogg Essays (Deck)
Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.
