PMM Case Study Frameworks: A Complete Guide
Master product marketing case studies with this complete guide. We break down the essential frameworks you need to ace your interviews.

Product Positioning & Messaging Framework
Explore a comprehensive framework for product positioning and messaging, essential for effective product marketing management.

Google APMM Resume Example (Marketing Program) Recent Grad
Resume example from a Google APMM who applied as an experienced hire APMM (~7 months of work experience) in the US


Product Management vs. Product Marketing Management: What's the Difference?
Confused by the different roles? This video breaks down the core responsibilities, day-to-day work, and career paths for PMs and PMMs.

Amazon MBA Intern Resume (Marketing)
Resume example of an Amazon Marketing MBA Intern who also interviewed at Nike and Warner Bros and has a background as a writer and editor.

Career Transition to Tech: What to Know
Learn the basics of transitioning into a tech career post-MBA. We'll cover everything from company culture to key roles.

Tech Cover Letter Structure That Actually Converts
Cover letters may seem like a thing of the past, but that's because most of them suck. Stop regurgitating your resume (they already have it!) and instead make abundantly clear how you'll add value to their team.

Google APMM Resume (Marketing Program) New Grad
Resume of a college student applying to Google's Associate Product Marketing Manager program


Breaking Into & Excelling in Product Marketing: Top 10 Proven Attributes of Exceptional PMMs
Product Marketing is one of the most dynamic and impactful roles in marketing. It is also not consistently defined across organizations. Without a clear understanding of what truly drives success, it’s easy to get overlooked for promotions, or miss the mark when trying to break into the role. Join Amy Chou (Former Google & TikTok Product Marketing Exec) and Kevin Au (Former Product Marketing Executive at Bill) for a 45-minute Q&A style discussion. Designed for: Marketers looking to break into PMM, and Current PMMs wanting to level up and accelerate their career growth Together, these two former PMM senior leaders will share insider insights on the Top 10 Attributes of Exceptional PMMs, qualities that separate great PMMs from good ones. You’ll walk away with: What hiring managers really look for when building PMM teams. The critical skills and traits top-performing PMMs consistently demonstrate. Guidance to assess your own strengths and identify growth areas. Real-world examples of how these show up in day-to-day work. Join us and leave with practical tips to elevate your impact and accelerate your PMM growth!


Product Marketing Resume Template
Stand out in today’s competitive market with this recruiter-created Product Marketing Resume Template. Designed to be ATS-friendly and packed with strategic keywords and metrics, this template helps you showcase your product marketing impact clearly and professionally—boosting your chances of landing more interviews.


Product Marketing 101
Learn fundamentals of Product Marketing Career Path
