AI Services

My experience with AI strategy spans quantitative finance, big tech, and early-stage startups. At EY-Parthenon, I supported strategy engagements and influenced major M&A decisions. At Contrary, I researched 30+ early-stage AI companies and helped define investment theses across AI agents and SaaS tooling, which gave me a strong sense of where AI is actually creating value versus where it is noise. At Metis (YC) and Mercor, I worked on scaling AI tools operationally, running benchmarks, building dashboards, and helping teams make smarter decisions with data. If you are trying to break into AI strategy or consulting, pivot your background into this space, or just learn how to tell a sharper story to hiring teams, I can help you figure out the right path forward.

Transformed my current company in early 2026, and have helped another local company get started with the process.

Welcome to my profile! With a robust background in AI strategy and transformation, I bring over a decade of experience in guiding businesses through the complexities of AI integration. As a Business Intelligence expert at Mercor, Outlier, Micro1, Telus AI, and a mentor for AI entrepreneurs and startups at Generative AI, I have honed my skills in ensuring AI models are both accurate and reflective of real-world business scenarios. My strategic advisory roles at CANSULTA and Associação Brasileira de Consultores have equipped me with the expertise to craft tailored strategies for sales and marketing optimization, leveraging cutting-edge AI solutions. Whether you're looking to enhance efficiency or develop a comprehensive growth plan, I'm here to provide strategic insights and actionable feedback. Let's connect to explore how I can help your business thrive in the AI landscape!

Welcome to my profile! With a robust background in product management and strategic leadership, I have successfully driven AI strategy and transformation across multiple high-impact roles. As the Head of Product at TikTok, I led a team to enhance seller tools, achieving a 5x increase in adoption through strategic UX redesigns. My experience at Bukalapak as VP of Marketplace involved launching innovative products and transforming the division into an EBITDA-positive entity. At Amazon, I spearheaded the development of the Brand Dashboard, empowering thousands of sellers with data-driven growth insights. My journey began as a co-founder of a successful startup, which was later acquired by Bukalapak. Let's connect to explore how I can help you navigate and excel in the AI strategy and transformation landscape!

I have been in tech working with AI for over 10 years at Google and Meta. I now teach AI in Marketing at the University of Washington and ELVTR online. I have taught several hundred business leaders and students how to easily apply AI solutions into their sales and marketing workflows and projects. I am up to date with the latest AI solutions.

With over a decade of experience in product management and AI/ML strategy, I have led transformative projects at top companies like Nike, Expedia Group, and Boeing. At Nike, I spearheaded initiatives that drove significant revenue growth and cost savings through AI and machine learning enhancements. My expertise extends to scaling AI-driven CRM platforms and personalization features, as demonstrated during my tenure at Expedia Group. I have a proven track record of leveraging AI to optimize business processes and enhance customer experiences. Whether you're looking to integrate AI into your business strategy or transform your operations, I'm here to guide you every step of the way. Let's connect and explore how I can help you achieve your AI transformation goals!

WORK WITH ME IF YOU’RE DONE WITH THEATER Most business advice is performance. Buzzwords. Forced energy. Meetings that should’ve been decisions. I don’t coach like that. I work with founders, operators, and leaders who want clarity more than comfort. WHAT IT’S LIKE TO WORK WITH ME No hype. No fluff. No hiding behind complexity. We find the real bottleneck. We say the hard thing early. We cut what doesn’t move the needle. We leave with a decision. Humor shows up, but it has a job. It lowers resistance so we can get to the truth faster. If it works, we double down. If it doesn’t, we fix it. If it’s ego pretending to be strategy, we kill it. WHAT YOU WALK AWAY WITH Clearer thinking. Faster decisions. Stronger leadership. Cleaner communication. Momentum that compounds. Most problems aren’t effort problems. They’re clarity problems. WHO I’M FOR People building something real. Leaders who want leverage, not validation. Founders who can handle the truth. WHO I’M NOT FOR If you want cheerleading, pass. If you want to be told you’re right, pass. If you love buzzwords, definitely pass. Respect is the baseline. I won’t humiliate you. I won’t play smart for sport. I won’t waste your time. If you’re serious about getting better, we’ll do good work.

Welcome to my profile! With over 15 years of experience at the intersection of AI, leadership, and HR, I specialize in helping organizations navigate complex transformations and build systems that truly work for humans. My journey includes leading HR transformation efforts at GE Vernova and GE Power, where I developed global upskilling frameworks and applied AI tools to enhance HR operations. As a Strategic Advisor, I now focus on empowering leaders to achieve clarity, make better decisions, and design systems that support real progress. Whether you're looking to scale your organization, integrate AI effectively, or create a more human-centric workplace, I'm here to guide you every step of the way. Let's connect and explore how I can support your strategic goals!

As a former VP of Product, I was part of executive conversations where we were actively scoping ML and LLM solutions, and there were moments where the direction felt wrong for society, not just for the business. I was the person in those rooms who said: before we go further, we need an ethicist and a social scientist at this table. That instinct, to pause and ask who this affects and how, shapes everything I bring to AI strategy work. But this conversation doesn't belong only in the boardroom. Whether you're a product manager scoping a feature, a team lead adopting new tools, an individual contributor being asked to work alongside AI, or a leader setting direction, you deserve to develop the muscle for asking the hard questions. The capacity to sit with the philosophical and even existential weight of what we're building, who it serves, who it sidelines, and what we lose when we stop asking. I coach people across the entire AI ecosystem by helping them get oriented, decide when to trust human judgment over automation, and find or build environments where humans aren't an afterthought. I've built and deployed my own AI tools, facilitate conversations on human intelligence vs. AI in the workplace, and am conducting original research on how AI is reshaping expertise and credibility. If you want to engage with AI more intentionally and with more integrity, this is the work I do.

Welcome to my profile! With extensive experience in data analytics and security engineering, I specialize in AI strategy and transformation. At Splunk, I led the design and execution of advanced data processes, creating executive-ready dashboards and driving cross-functional data strategies. My work has consistently improved reporting accuracy and operational efficiency, reducing manual reconciliation cycles by up to 90%. I have coached numerous individuals and teams across organizations, helping them harness the power of AI and data analytics to achieve their strategic goals. Let's connect to explore how I can help you transform your AI strategy and drive impactful results.