Leland+ Content Library
Select a category
Popular on Leland+
How to Study for the GRE
A comprehensive guide with proven strategies and tips for creating a personalized study plan and acing the GRE on test day.
Landing Your Tech Internship: A Recruiting Panel
Learn about landing top tech internships from expert coaches who've worked at LinkedIn, Google, Visa, Tesla, and more.
Networking Strategy for Startups and Tech: Unstructured Outreach
A guide on "unstructured outreach" for startups and tech professionals, focusing on building genuine connections, leveraging online platforms, and finding mentors.
Make the Most of Your Time in College
Go beyond classes and learn how to make your college years a powerful launchpad for your career and life. We'll cover everything from academics to networking and personal growth.
Public Sector and Non-Profit Cases
A guide to handling public sector cases, which can be any case type. It covers key considerations, constraints, and how to apply business frameworks.
Leap into the GMAT
This guide provides a comprehensive overview of the GMAT exam. It offers strategies for creating a study plan, tackling different question types, and improving your score.
Adapting your Leadership Style
Learn how to tailor your leadership approach to any situation. We cover different leadership styles and provide actionable tips for becoming a more effective leader.
(Jun. 2025) GMAT Verbal: Expert Strategies for Success
Verbal expert Nick V. is excited to walk you through the GMAT Focus Verbal section and share expert strategies to help you improve your score. As an expert coach on the platform, Nick specializes in Verbal Reasoning & Analytical Writing - he also scored a 790 on the old GMAT.
Veterans MBA Admissions Fireside Chat + Panel Discussion
This exclusive event is designed specifically for veterans or those currently in the military interested in pursuing MBA programs. Led by a distinguished panel of veterans who have successfully navigated their own MBA application journeys, this fireside chat offers a unique opportunity to hear firsthand experiences, learn proven strategies, and gain insider knowledge on how to showcase your military background and skills effectively. From translating your military service into a compelling story to leveraging your leadership experience, paying for your MBA, and more, the panelists will share actionable advice to help you stand out amongst fellow applicants. Leland is cohosting this event with Sitreps2Steercos, an incredible organization that was founded to help those in the military transition into top graduate programs and competitive career paths. Meet our panelists: Wyatt F, United States Military Academy, Warton MBA, US Army, helps clients write their "hero's journey" story for admissions committees, craft their resumes to make sure civilians understand their roles and impact, and nail the GMAT. Kelsey K, former M7 Admissions Director, partners with applicants to help them clarify who they are, what they want, and why they belong at the world’s best business schools. Alex S., Marine Academy, Ross MBA, US Army, alumni interviewer for Ross, expert MBA admissions coach for veterans and non-traditional backgrounds, has coached and prepped over 100+ people on MBA applications with a high rate of success.
MBA Application Fundamentals for Non-Traditional Candidates
Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! During this event, we'll discuss some of the commonly-held assumptions among MBA class profiles, cover the ways non-traditional candidates can manage the expectations of admissions committees, and describe how differentiated experience can help your application shine! This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.
Enhance Your Visibility & Build Relationships
Learn to boost your professional visibility and build meaningful relationships. We share networking strategies that will help you stand out and get ahead in your career.
Investment Memo: Tango Example
Dive into a real-world investment memo for Tango to understand startup valuation, due diligence, and SaaS business analysis.
Strategy and Operations Resume
Resume highlighting leadership in strategy, product success, and experience across healthcare, tech, and academic settings.
GRE - Complete Review Program
What is Customer Discovery?
Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.
The Jobs to Be Done Framework
Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.
Jobs to Be Done Framework Reference Guide with Multi-Industry Examples
Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.
How to Conduct Useful Customer Discovery Interviews
Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.
Customer Discovery Interview Guide: Questions, Structure & Best Practices
Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.
Synthesizing Interview Discoveries into Useful Insights
Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?
