About Melissa

I’ve spent my career at the intersection of building things and building people. I’m a multi venture founder, operator, and strategist who has helped launch and scale companies across wellness, food, and experiential events. I've helped B2C and B2B tech startups in the restaurant space understand their ultimate end users's pain point with better insight to optimize their solutions. I've won industry and community awards for my innovations in food service and promotion of healthy living. But before and akin to accolades or ventures, I was someone learning, often the hard way, how to trust my instincts, navigate ambiguity, and make big decisions without a playbook. I’ve built businesses with family, collaborated deeply with creatives and culinary artists, and worked closely with founders, CTOs and burnt out owners at every stage, from early “is this even a thing?” moments to high stakes growth, fundraising, and reinvention. Along the way, I’ve learned that the hardest part of entrepreneurship isn’t execution, it’s clarity. Knowing what to build, why it matters, and when to say yes or no. My approach is intuitive, but grounded. I care deeply about strategy, systems, and outcomes, but I’m equally interested in mindset, values, and alignment. I don’t believe in hustle for hustle’s sake or chasing someone else’s version of success. I believe the best decisions happen when logic and intuition are working together. Outside of work, I’m deeply drawn to art, sound healing, yoga, hiking, culture, and experiences that bring people back into their bodies and into presence. I love collaborating, asking big questions, and helping people see possibilities they couldn’t quite articulate yet. I am also a certified hypnotherapist and use guided meditations and affirmations to assist others personally and professionally. I'm a single mother of one with two dogs that keep us very busy as well. Clients tend to work with me when they’re standing at a crossroads, launching something new, stuck in indecision, scaling too fast, or realizing that what worked before no longer fits. My role isn’t to tell you who to be or what to build, but to help you see more clearly, move with confidence, and design a path that actually feels like yours. My solution oriented approach helps the clients I work with have immense breakthroughs in their businesses. If you’re looking for a coach who blends practical strategy with honest reflection and who understands the emotional reality of building something meaningful, I’d love to work together.