Global CMO | Performance Marketer | Scaling Automation for 14+ Years
65+ Reviews on Linkedin.
With over 14 years at the intersection of marketing and emerging tech, I have been leading automation-first strategies that blend process systematization, decision intelligence, and predictive modeling to drive sustainable revenue and operational excellence across 45 markets. As an thought leader, C-suite advisor, and hands-on operator, I have initiated AI capabilities in Marketing and at Business level while ensuring responsible, scalable, and high-impact financial outcomes that turn complexity into competitive advantage.
- 14+ years ago, I delivered significant growth for major UK retailers like Currys PCWorld and House of Fraser while working for this fast-paced Marketing automation and Feed Management solutions agency driving cross-channel marketing strategy and campaign optimization.
- At Sony, expanded automation frameworks and initiated AI projects to optimize operations, reduce blockers, and scale creative production and translation. Led a Future of Work SVP/VP Advisory Council of 9, developing solutions to improve workforce Productivity and driving Business wide adoption.
- For Decathlon, maintained profitability while driving double digit revenue growth for the largest ecommerce Sports retailer in the World. Developed their custom attribution model and positioned UK as one of the top 5 marketing innovation leaders, becoming an International Advisor.
I architect enterprise-grade automation strategies that fuse marketing performance with tech precision - enabling Fortune 500s and startups to unlock scalable growth, streamline GTM execution, and maximize ROI with consistent financial forecasting (3% deviation). My approach transforms automation from a siloed initiative into a revenue-generating operating system, aligning predictive insights with executive decision-making and enterprise-wide impact.
I empower executive teams to operationalize AI at scale - integrating automation, predictive forecasting, personalization and custom solutions to accelerate growth, reduce automation inefficiencies, and future-proof global strategies. From C-suite advisory to hands-on GTM execution, I deliver revenue impact through tailored technology roadmaps, tool adoption across 200+ stakeholders in only 6 months, and cross-functional alignment.

Worked at Sony Interactive Entertainment