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PORTFOLIO OPTIMIZATION Goal: Elevate your portfolio to "top-tier hiring-manager ready" using my Story–Impact–Craft framework. PHASE 1: DEEP-DIVE PORTFOLIO REVIEW (Async) Activities: I review the portfolio twice: • First as a scanning hiring manager • Then as a design leader, looking for potential and gaps I capture timestamped/screenshot-based notes on: • Strategic positioning and business impact • Storytelling gaps and missing context • Technical depth and systems thinking • Signals of level and trajectory vs target companies (startup, enterprise, FAANG, etc.) Level of effort: 1 hour async Output: Written feedback doc with "quick wins vs deeper rewrites" and priority ranking PHASE 2: FRAMEWORK WORKING SESSION Activities: 1 hour working session to walk through feedback using your Story / Impact / Craft lens. • Live "real-time redesign" of one case study (screenshare and rewrite together) • Decide which projects to cut, merge, or elevate based on target roles • Define a repeatable structure for all case studies Level of effort: 1 hour live Output: A framework template to scale across your case studies PHASE 3: CASE STUDY IMPLEMENTATION SUPPORT Activities: Client revises 1 - 2 case studies following the agreed pattern. I offer support: • 1 hour async markup on one revised case study • 1 hour call to review changes and lock in the structure and answer questions Level of effort: 2 hours Output: clearly structured and optimized case studies PHASE 4 – PORTFOLIO ROADMAP (Optional) Activities/Output: Short written roadmap outlining: • Which additional projects should be built or retired? • How to tailor the portfolio for different company types • How to keep resume, LinkedIn, portfolio, and narrative consistent Level of Effort: 1 hour Total: 5 hours at $200/hr
Phase 1: Deep Dive Portfolio Review (Async).
Phase 2: Framework Working Session
Phase 3: Case Study Implementation Support
Phase 4: Portfolio Roadmap
Coaching delivered via live sessions and .
What Sets My Coaching Apart: Real-Time Redesign - I don't just tell you what's wrong; we can screen-share and sketch solutions live, showing you exactly how I'd reframe your case studies based on patterns that have worked for designers I've hired and promoted. Network Context - Having built teams across e-commerce (Amazon), media (ESPN/CNN), social (Twitter), and ads (YouTube), I can tell you specifically how different companies evaluate portfolios. What works at a startup won't work at Google, and vice versa. Beyond the Portfolio - With experience promoting 7+ team members and successfully re-leveling designers, I'll also cover the soft skills and positioning that make the difference between getting an offer and getting the offer you want. Post-Call Support - You'll receive a written summary of our discussion with priority fixes and long-term improvements, plus one follow-up async review of your revisions. My goal isn't just to help you fix your portfolio—it's to teach you how to think like the design leader you're trying to impress. I know you are probably wanting to update your portfolio as quickly as possible and want this engagement to be efficient and well-structured, and I will do my best to respond quickly and lead you through this process. - Keith 🚀
I am here to support you throughout your journey. Expect the appropriate level of fast response times, documentation, and resources in order to continue to use what this coaching session brought you.
Services included:
Interview Prep
Design Thinking
User Interface Design
Visual Design
User Experience Design
Promotion Strategy
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
$4002h of coaching
Expert help on everything from getting the interview to landing the offer.
$3,40020h of coaching
Starting at $3001h+ of coaching
Get help with User Experience Design, Cover Letters, and .

Joined November 2025
5.0
Transform Your Design Career | Ex-Google & Disney Design Leader
Welcome to my profile! With over two decades of experience in product design, I've led transformative design initiatives at top companies like Google, CNN, Twitter, and The Walt Disney Company. As the Sr. Director of Product Design at Travelers, I drive strategy and innovation, contributing to significant business growth. My expertise spans creating cohesive design systems, enhancing user experiences, and balancing user needs with business objectives. I am passionate about mentoring aspiring designers and helping them navigate their careers in the competitive design industry. Let's connect to elevate your design skills and career to the next level!
5h of coaching