Leland+ Content Library

Product Management vs. Product Marketing Management: What's the Difference?

Confused by the different roles? This video breaks down the core responsibilities, day-to-day work, and career paths for PMs and PMMs.

Sample Harvard MPH Global Health: Statement of Purpose

Learn from a successful statement of purpose for the Harvard MPH in Global Health program and discover how to write a compelling personal essay.

Crafting the 'Why UChicago' Law Essay

Read an accepted 'Why UChicago Law' optional essay. Learn how to explain your fit with a school and craft a compelling personal statement.

Med School Personal Statement: Drexel University College of Medicine

An accepted medical school personal statement that explores how volunteering in Ecuador and a flu vaccine drive shaped the writer's view of healthcare.

GMAT Official Practice Test 1 Walkthrough - Quantitative Reasoning Section

A complete walkthrough of the Quantitative Reasoning section from GMAT Focus Official Practice Test 1. Learn strategies and math shortcuts to ace every question type.

BYU "Falling Short" Example Essay - Mental Health

An essay responding to the BYU application prompt about a time efforts fell short, sharing a personal story about overcoming mental health struggles.

How to Research Potential Companies

Go beyond the website. Learn how to research companies effectively to ace your interviews and find a role that's the perfect fit.

Crafting a Resume That Wins Fletcher School Admissions

See the actual resume that got one student accepted into The Fletcher School at Tufts University.

Example Standardized Test Addendum

A test score addendum example for law school applications. Learn how to explain a low LSAT/ACT score by highlighting a strong academic record.

UI Design

Learn the core principles of UI design to create beautiful, intuitive, and user-friendly interfaces that captivate your audience and enhance UX.

Prototyping

Learn the fundamentals of prototyping. This guide covers the different types and tools to help you test and iterate on your designs.

What is Market Research?

Learn the fundamentals of market research, including key methods and how to use data to make smart business decisions and gain a competitive edge.

What is Design Strategy

Learn how to use design strategy to align user needs with business goals, drive innovation, and make a lasting impact.

UX Metrics

Learn the key metrics to evaluate the success of your designs. This guide shows you how to measure user behavior and prove your impact.

UX Research

Learn how to conduct effective UX research to understand users, validate ideas, and make data-driven decisions that lead to better products.

Universal Design

Learn the seven principles of universal design to create products that are usable by everyone, regardless of age, ability, or background.

Systems Thinking in UX Design

Master systems thinking to design cohesive, scalable products. Learn to see the bigger picture and understand how every part of a design connects.

User Journey Maps

Master the art of creating user journey maps to visualize the user experience, identify pain points, and design a better product.

Responsive Design

Learn the principles of responsive design to create websites and apps that look and function perfectly on any device, from desktop to mobile.

Requirements Gathering for UX Designers

Master the essential skills for gathering project requirements. Learn how to work with stakeholders to define project scope and create better products.