Product Marketing Coaches, Events, and Resources

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

Coachees supported from: Google, Netflix, Walmart, Target, Paramount, Nvidia, Oracle, Salesforce, Spectrum, TikTok, Starbucks, Atlassian, Albertsons, Buzfeed, EssenceMediacom and many more. With 15+ years scaling performance-driven marketing functions across 45 markets and managing $100M/year in budget, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption. I have coached 180+ professionals (200+ hours specifically on AI) globally - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

With an MBA from The Wharton School and extensive experience in both venture capital and product marketing, I am well-equipped to guide you on your journey into the world of product marketing. As a Product Marketing Manager at Microsoft, I have firsthand experience in crafting successful marketing strategies and understanding the nuances of product positioning. My previous role as a VC Investor at Sequoia Capital has given me a unique perspective on market trends and the skills needed to stand out in competitive environments. Whether you're looking to break into product marketing or advance your career, I'm here to help you navigate the path to success. Let's connect and create a tailored plan to achieve your goals!

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

Welcome to my profile! With over a decade of experience in product marketing and strategy, I have honed my skills at top financial firms like Franklin Templeton and BlackRock, where I have led product marketing initiatives the drove asset growth for flagship products. My expertise lies in identifying a product's key differentiators, developing compelling data arguments for analytical support, and synthesizing complex concepts into digestible narratives and selling points. I am also able to provide frameworks for how to work cross-functionally in order to effectively capture feedback across sales, compliance, and digital distribution channels such as email, web, and social media. I have a proven track record of driving product launches and building strong brand presence in competitive markets. Whether you're looking to refine your product marketing strategy or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan to achieve your career goals!

I have over six years of experience overseeing product marketing and leading go-to-market strategy at Adobe, McKinsey, and Eko Health. I deeply understand what the role entails and how to be successful. I'm happy to partner with you whether you're starting to look for a product marketing opportunity, want to transition into the industry, or simply want to uplevel in your current role.

10+ years of Marketing experience, primarily in product marketing. Worked at large companies, including 5 years at Meta, and startups, and have managed & developed marketing teams. Coached 50+ clients to find their dream jobs

I’m a seasoned product marketing leader with ten years of experience driving growth and positioning strategies at Amazon, Meta, and other global companies. Over the course of my career, I’ve launched and scaled products across diverse industries, developed messaging frameworks that resonate with customers, and partnered with sales and product teams to accelerate adoption. As a coach, I bring the strategic know-how of working in Big Tech and the practical, tactical guidance you need to break into or advance in product marketing. My goal is to help you build confidence, master the interview process, and land the role you’re aiming for.