Leland+ Content Library

Free

BCG Casey Chatbot 3 – Novofoods (Mildana)

Practice test 3

Free

BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

Practice test 2

Free

BCG Casey Chatbot 1 – PolarTech (Edison)

Practice test 1

US-Style Networking: How To Land a Job in the States

Networking is one of the most powerful tools for landing opportunities in the U.S.—but it often looks very different from what international students and professionals are used to. In this workshop, Leland coaches Fiona T. (expert in finance recruiting), Madhuri M. (former hiring manager at Adobe), and Alyssa T. (Bain consultant) will break down the unique culture of U.S.-style networking and share practical strategies for building authentic connections that open doors to jobs and internships.

4 contributors

Case Studies of Successful AI Transformations

Review examples of organizations that scaled AI successfully while maintaining trust and engagement.

Training & Scaling: Turning AI into Habit

Learn how to embed AI into daily routines through consistency, peer learning, and visible wins.

Getting Your Data Ready for AI

Learn how to prepare and structure data for AI by focusing on access, cleanliness, and context.

Identify 3 AI Opportunities in Your Organization

Practice spotting AI opportunities and outlining your first potential pilot ideas.

From Ideas to Action

Learn how to turn identified AI opportunities into a defined pilot plan and actionable next steps.

How Might We Examples: 12 Companies Across B2B & B2C Industries

Comprehensive examples guide showing Meh → Better → Best HMW progression for 12 real companies across diverse industries: EdTech (Udemy), Personal Finance (Mint), Wellness (Headspace), Food Delivery (DoorDash), Fitness (Peloton), Collaboration (Slack), Sales (HubSpot), Recruiting (Lever), Analytics (Mixpanel), Customer Success (Zendesk), DevOps (GitHub), and Finance (Brex). Each example includes the customer insight, three HMW versions with explanations of why each works or doesn't, and industry-specific patterns.

Interview Synthesis Guide: From Data to Decisions

Step-by-step synthesis guide covering the 5-step process (consolidate, identify patterns, prioritize, validate JTBD, decide what to build), pattern-finding questions to ask across interviews, priority framework matrix, common synthesis mistakes to avoid, signs you've done good synthesis, and an action plan.

Synthesizing Interview Discoveries into Useful Insights

Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

What is Customer Discovery?

Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

Customer Discovery Interview Guide: Questions, Structure & Best Practices

Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

The Jobs to Be Done Framework

Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.