Vanessa Z.

Vanessa Z.

The Wharton School (UPenn) Logo

Studied at The Wharton School (UPenn)

Self employed @Coachv.me Logo

Works at Self employed @Coachv.me

Available tomorrow at 8:30 PM UTC

Looking forward to learning more about your goals and connecting about my coaching process.

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About Vanessa

Hello! I’m a trained coach, marketing leader, an immigrant, girlfriend, daughter, dog mom, and friend. These distinct identities all contribute to who I am, what I value, and how I show up as a coach, marketing leader and human. With over a decade of experience at Google in the US and Germany, I’ve successfully led marketing teams through challenging projects, organizational transitions, and career advancements. I’m grateful for all the knowledge, experience and connections I gained and that I had the opportunity to move countries (from Germany to the US) to work internationally. In my marketing and strategy roles, my passion is in helping individuals grow and reach their full potential. As a coach, I help reconnect you with the joy of exploration, define your goals and create actionable plans to achieve them, and help maintain mental fitness for life. My coaching is grounded in the Co-Active model. Co-Active Coaching helps people stretch their sightlines, get out of comfort zones, and grow in every aspect of their life. Coaching will be more than just talking, Co-active means living a world of being and doing. Additionally, I’m Positive Intelligence trained - a program that helps build mental fitness so you can fulfill your true potential for both happiness and contribution.

Why do I coach?

My coaching story For over a decade, I thrived in the fast-paced tech industry at Google, leading diverse teams across the US and Germany. I successfully navigated cultural differences, spearheaded complex cross-functional projects, and challenging times (e.g., transition to fully remote during the pandemic and organizational restructures). I empowered individuals to achieve career advancements (e.g., consistently helped team members secure promotions). As a marketer, my passion has been in helping people reach their full potential. Through coaching, I mapped out my core values, passions, and leadership strengths, confirming my desire to empower others. Inspired, I embarked on the rigorous 104-hour Co-Active training program, strengthening my skills in active listening, powerful questioning, and creating a safe space for exploration. It's about embracing the unexpected and navigating life's currents – both calm waters and turbulent storms. I truly believe everyone can overcome challenges and achieve their goals. As your coach, I'll help you connect with the joy of exploration, navigate life's currents with confidence, and build a life that inspires you and others.

Work Experience

Self employed @Coachv.me Logo

Career & Leadership Coach

Self employed @Coachv.me

May 2024 - Present

I provide one-on-one coaching to mid-career professionals looking to advance their careers and enhance their leadership skills. I help them define their goals, develop strategies, and achieve meaningful results. Leadership coaching, Career coaching and +1 skill

google Logo

Growth Marketing Lead (Ads Cross-Sell), Global SMB Marketing

google

May 2021 - April 2024

Team management (5-9 people) I Executive-level communication & stakeholder management I 150% revenue growth, generating an additional $XB revenue I Ads Cross-Sell, upsell and churn strategy across 6 B2B products and 80 markets I In-Product Activation, In-Product Messaging and Product-Led Growth I Email Lifecycle Marketing I Retailer acquisition & retention (exceeding product adoption targets by +10%) Performance Marketing, Cross Functional Relationships and +13 skills

google Logo

Growth Marketing Manager (Ads), Global SMB Marketing

google

June 2016 - April 2021

Team management (2-5 people) I Increased high-value user acquisitions by 10% by shifting strategy from volume to value I Audience strategy (high-value Inbound and Outbound customers) I Cross-Sell, sign up & churn strategy I Outbound Acquisition Marketing I Lead generation & warming I Business 1:1 service product launch I Marketing Automation infrastructure I Email marketing I Opt-in generation Performance Marketing, Cross Functional Relationships and +13 skills

google Logo

Marketing Coordinator, DACH New Business Development Sales

google

January 2014 - June 2016

SMB Acquisition Marketing I Outbound Sales Marketing (events + direct mail) Performance Marketing, Cross Functional Relationships and +8 skills

D&R Marketing Agency Logo

Digital Strategic Planner, Art-Director

D&R Marketing Agency

March 2010 - February 2013

Developed online, social media, and mobile marketing strategies for national CPG clients; performed social media monitoring. Led design for global exhibitions, print ads, and brand identity for CPG clients such as Procter & Gamble and the local UNHCR partner.

Education

The Wharton School (UPenn) Logo

The Wharton School (UPenn)

Executive education (Google Marketing Academy)

2019 - 2019

Positioning (Marketing), Business Marketing and +6 skills

Fachhochschule Pforzheim, Hochschule für Gestaltung, Technik und Wirtschaft Logo

Fachhochschule Pforzheim, Hochschule für Gestaltung, Technik und Wirtschaft

Master of Arts (M.A.), Business School, Brand Management

2010 - 2012

Thesis: "Mobile User Experience – The influence of cognitive entertainment on the use of mobile applications", submitted for the „Journal of Consumer Research“ Positioning (Marketing), Go-to-Market Strategy and +2 skills

Vanessa Z.

Vanessa Z.

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