
Nicolas B.
5.0
(8)
Studied at Middlebury College

Works at SystemOne
Successful clients at
Available Friday at 6:00 PM UTC
Questions? Start chatting with this coach before you get started.
About Nicolas
I am both an executive coach and currently the CEO and co-founder of SystemOne, a health technology company that aggregates and transmits medical diagnostic data from diagnostic devices to clinical health workers and ministries of health in developing countries. The company’s software provides clinical and operational insights in high-disease burden countries battling HIV, TB, Ebola, Zika and other diseases. Prior to SystemOne, I co-founded a technology marketing agency, which he ran for 16 years before a successful exit. I've advised executives in tech companies, health tech, executive education, and prop technology & construction.
Why do I coach?
I am deeply interested in leadership effectiveness, decision-making, strategic focus, and resilience. More importantly, I'm interested in how highly effective people can narrow gaps between where they are and where they want to be. It's an honor and a pleasure if I can help bring more clarity, confidence, and effectiveness to an executive's role(s). And I enjoy working with teams to help them get through roadblocks and get the best out of each other with sharper execution, improved communication, and stronger cohesion—helping them exceed expectations and deliver measurable impact.
Work Experience

Chief Executive Officer
SystemOne
March 2025 - Present
Responsible for stabilizing company during global health crisis, and finding further and more resilient alignment with our markets.

Board of Directors
ServiceNet
February 2023 - Present

Brand Marketing Strategy Advisor
Mosaic
February 2022 - Present
Start-ups, Operations and +4 skills

Chief Marketing Officer
SystemOne
December 2021 - March 2025
Lead Sales and Marketing efforts, and advise on strategy, new markets, management issues and contracting, as well as HR and team management and dynamics.
Entrepreneur in Residence
Alley
May 2023 - July 2023
Hired by Alley Corp to build a business plan around a new venture-backed business. Discovery process led to the discovery that regulations did not allow for this kind of business yet.

Chief Operating Officer & Co-Founder
SystemOne
November 2015 - November 2019
SystemOne is a mobile health technology company creating open-source solutions to help developing nations maximize the value of diagnostics equipment in real-time. Primary responsibilities included: - Marketing, digital marketing and public relations, with leading marketing staff and external agencies - Investor relations: led all activities to find and recruit investors for Seed and Series A rounds - Sales: oversaw 5-person, internationally-based sales team selling into over 40 countries. - Operations: improving quality, reducing costs and raising efficiency in activities ranging from inventory management to contracts and legal work.

Chief Executive Officer
HB Agency
September 1999 - October 2015
Education
Middlebury College
BA, English and French
Southern Illinois University-Carbondale
MA, English
Columiba University - Teachers College
Certificate of Achievement for the Front-end Coaching Intensive (FECI), Coaching
2025 - 2025
Nicolas was also personally admitted to
Harvard Kennedy School
8 Reviews
Overall Rating
5.0
Nicolas has helped clients get into these companies: