Nicolas B. | Leland

Nicolas B.

5.0

(8)

Studied at Middlebury College

Works at SystemOne

Successful clients at

Available Wednesday at 7:00 PM UTC

Protected by the Leland Experience Guarantee

Available Wednesday at 7:00 PM UTC

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About Nicolas

I am both an executive coach and currently the CEO and co-founder of a health-tech company working with infectious disease diagnostics globally. I've also co-founded a technology marketing agency, which I ran for 16 years before a successful exit. I've advised and coached executives in tech, health tech, education, and real estate technology, clean-tech, the arts and nonprofits. While I focus on coaching "the person" not "the problem," my coachees appreciate the blend of coaching and advising that I provide because of my deep executive experience.

Why do I coach?

I work with senior leaders—typically at the Director level and above—to navigate complexity, scale their leadership, or step into higher-impact roles or situations. My clients are intrinsically motivated and committed to personal and professional growth. Many are facing pivotal transitions such as expanding responsibilities, shifting organizational priorities, risk management, or taking on roles with broader visibility and pressure. On the team side, I support high-performing, mission-driven teams that want to increase collaboration, deepen trust, and deliver extraordinary results. These teams often operate in fast-paced or high-stakes environments, and seek a structured but adaptive coaching approach to strengthen alignment and performance. Clients consistently report that coaching with me enhances their leadership effectiveness, decision-making, strategic focus, and resilience. For individuals, this often means greater clarity, confidence, and influence in navigating their roles. For teams, coaching drives sharper execution, improved communication, and stronger cohesion—helping them exceed expectations and deliver measurable impact.

Work Experience

Chief Executive Officer

SystemOne

March 2025 - Present

Responsible for stabilizing company during global health crisis, and finding further and more resilient alignment with our markets.

Board of Directors

ServiceNet

February 2023 - Present

Brand Marketing Strategy Advisor

Mosaic

February 2022 - Present

Start-ups, Operations and +4 skills

Chief Marketing Officer

SystemOne

December 2021 - March 2025

Lead Sales and Marketing efforts, and advise on strategy, new markets, management issues and contracting, as well as HR and team management and dynamics.

Entrepreneur in Residence

Alley

May 2023 - July 2023

Hired by Alley Corp to build a business plan around a new venture-backed business. Discovery process led to the discovery that regulations did not allow for this kind of business yet.

Chief Operating Officer & Co-Founder

SystemOne

November 2015 - November 2019

SystemOne is a mobile health technology company creating open-source solutions to help developing nations maximize the value of diagnostics equipment in real-time. Primary responsibilities included: - Marketing, digital marketing and public relations, with leading marketing staff and external agencies - Investor relations: led all activities to find and recruit investors for Seed and Series A rounds - Sales: oversaw 5-person, internationally-based sales team selling into over 40 countries. - Operations: improving quality, reducing costs and raising efficiency in activities ranging from inventory management to contracts and legal work.