At my startup, Fronen, I lived the complete product marketing journey from ideation to product launch and beyond. I took a concept for clean-label, non-dairy ice cream and conducted extensive market analysis of the plant-based sector to identify our positioning opportunity. Those insights translated into messaging that resonated with consumers, driving 20% same-store sales growth while competitors declined 10%. By creating a data-driven unit sales velocity model to analyze retail transaction data, we improved our sales success rate by 40% through understanding what actually drives purchase decisions. Working with influencers and managing our social media presence built brand awareness and authentic connections with our target audience. My go-to-market execution secured national distribution with major retailers including Whole Foods, Wegmans, Walmart, and Sprouts - each requiring different positioning strategies and value propositions tailored to specific channels and buyer personas. As CEO managing teams across sales, marketing, and operations, I coordinated product launches while working with manufacturing partners to reduce costs by 25%, understanding how product decisions impact market positioning. Now working in VC, I know how to articulate product value propositions that resonate with both customers and stakeholders, translating complex product benefits into compelling narratives that drive both sales and investment.