Welcome to my page! I'm a current Stanford MBA student and former founder who is passionate about helping ambitious professionals achieve their admissions goals. Having navigated both the startup world and business school admissions myself, I bring a unique perspective to coaching that combines real-world experience with insider knowledge of what admissions committees are looking for. Prior to attending the GSB, I co-founded and successfully exited Frönen, a non-dairy ice cream company, after raising $2.5M+ and securing national distribution with major retailers like Whole Foods and Walmart. This entrepreneurial journey taught me how to craft compelling narratives, demonstrate measurable impact, and articulate vision under pressure—skills that directly translate to creating standout MBA applications. Currently, I serve as Co-President of Stanford's Entrepreneurship Club and am Managing Partner of Dorm Room Fund's West Coast team, keeping me connected to the latest trends in business and startup ecosystems. My professional experience spans venture capital, startup investing, and operational leadership, giving me diverse perspectives to draw from when working with you. I am excited to work with both traditional and non-traditional candidates to help them connect the dots in their personal narratives. Whether you need help with school selection, crafting your story, essay writing, or interview prep, I'm here to help you present the best version of yourself to admissions committees through authentic and engaging storytelling.