Business Operations & Strategy Coaching, Events, and Resources

Passionate coach with multi-year experience in strategy, operations, team building and leadership. Currently leading Business Operations at $1bn+ Series C startup.

Hello and welcome! I am Parina Daswaney, and I'm passionate about helping ambitious individuals like you achieve their career goals. My unique background combines the rigor of corporate strategy and operations with the creativity of entrepreneurship. As an international student, I landed internships at Wayfair my sophomore year and Ralph Lauren my junior year, building a solid foundation in business strategy and operations. This hard work paid off when I secured a full-time position at Wayfair after graduating. I quickly rose through the ranks, eventually becoming a manager while also successfully navigating the complexities of obtaining a green card. Following Wayfair, I further honed my skills and experience in a fast-paced environment at DoorDash. Beyond my corporate experience, I've also gained invaluable insight into the world of venture capital by consulting for XRC Ventures and DSG Ventures and built up my own successful side hustle, Blog Beauty Boss and Dance With Parina. This varied experience has equipped me with the skills and knowledge necessary to help you navigate complex business landscapes and achieve your strategic goals. Whether you're working on refining your operational efficiency, building your business strategy, or developing your leadership skills, I can provide the tailored guidance to support your growth. Let's connect and explore how I can help you reach your full potential!

Pivoting between industries can feel impossible, especially trying to connect the experiences you have with what the hiring team thinks they need. This is especially hard when trying to pivot into strategy at a tech company, startup, or bank if you don’t have a traditional consulting background. Sometimes it can feel impossible to get through the front door when your skills may not sound like an apples-to-apples lateral move. I've personally experienced this when I made the jump from Equity Research at Morgan Stanley to Growth Strategy at Oscar Health and into Investment Banking Strategy at JPMorgan. My goal is to help navigate the muddy waters, advise on ways to speak about your experiences, help you shape your resumes and prep for interviews, and most importantly, position you for success in your new role. Learn how to pass case interviews from someone who successfully did so without any consulting experience.

I help ambitious operators and career switchers break into and level up within Business Operations and Strategy roles at top tech companies. I’m a hands-on operator with real experience driving GTM planning, forecasting, and executive decision-making in high-stakes, ambiguous environments. My coaching focuses on structured thinking, clear communication, and translating experience into compelling, interview-ready stories. I help clients break down complex problems, pressure-test their logic, and show up to interviews and senior conversations sounding confident, credible, and polished. Clients leave with sharper instincts, clearer positioning, and the confidence to operate at the next level — not by guessing, but by thinking like someone who already belongs in the room.

Throughout my career, I’ve worked closely with cross-functional teams to bring products and go-to-market strategies to life—from SMB-focused innovation at Endurance to global strategy at Microsoft. I help founders, operators, and aspiring PMMs think critically about business models, market positioning, stakeholder alignment, and decision-making under ambiguity. Whether you're scaling or refining, I’ll help you anchor your strategy to what really moves the needle.

Hello and welcome to my profile! With a robust background in business strategy and operations, I bring a wealth of experience from top-tier companies like Bain & Company and Golden Gate Capital. As the President of CoreStream and former COO, I've honed my skills in company strategy, revenue optimization, and operational improvements. My journey also includes co-founding a successful startup, Footstep Labs, where I led innovative solutions in healthcare technology. Over the years, I've coached about a dozen individuals, helping them navigate complex business landscapes and achieve their professional goals. Let's connect to discuss how I can support your journey in business strategy and operations!

With a successful track record in scaling businesses and enhancing operational processes, I have acquired a depth of knowledge in strategic planning, project execution, and team leadership. As a Director of Growth Operations for a tech startup, I implemented growth strategies that doubled revenue year over year and led to a significant increase in both B2B clients and B2C users. My experience extends beyond strategic planning to the meticulous execution of operational initiatives, from a comprehensive overhaul of system architectures to seamless 3rd-party integrations. This holistic approach has led to substantial improvements in efficiency and profitability, driving exponential growth for the companies I've worked with. In my coaching sessions, I offer the opportunity to leverage my insights and experiences to advance your business strategy and operations prowess. Whether you're looking to refine your business strategy, improve your operational processes, or simply understand the intersection between the two, I'm here to guide and empower you toward your business goals.

What To Expect This session, often off-site, brings executives together to re-evaluate organizational goals and refresh company strategy. This collaborative session fosters clarity and commitment. Session Objective 1. Shared Vision: Create a compelling organizational vision statement. 2. Mission Alignment: Ensure everyone understands their role in achieving the vision. 3. Values Integration: Embed core values into daily decision-making. Why Choose This Session? – Unity: Unite leaders around a common purpose. – Inspiration: Energize teams with a clear direction. – Strategic Focus: Prioritize actions that drive success.

I've driven over $200 million in pipeline and $20 million in revenue across various roles, including my current position at Leland. My experience spans from building and leading high-performing teams to executing go-to-market strategies for top PropTech companies and consulting for Y Combinator-backed startups. As a former Senior Sales Leader at Entrata and Enterprise Account Executive at Oracle, I've consistently exceeded targets and developed successful growth systems. I am passionate about helping others achieve their business goals and have coached numerous individuals in refining their strategies and operations. Let's connect to discuss how I can help you elevate your business strategy and operations to new heights!

I've worked at three SaaS companies (two unicorns) in BizOps / Strategy roles. In my current role running growth strategy at Carta, I manage four teams and over a dozen team members across strategic functions in the business.