Sasha Franklyn
5.0
(6)
Helping high-achievers stop second-guessing themselves when it matters most
29 followers
Studied at Johns Hopkins Carey Business School
Works at Nurimas Coaching
Available Monday at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Sasha's Coaching Offerings
Custom hourly · $225/hr
Get help with Personal Growth, Mindfulness, and .
Sasha also coaches for Leadership Coaching, Law School, and Legal Practice. View all.
Sasha’s free events
Live interactive sessions you can join for free.
When Values Compete: Making Clean Decisions Without Second-Guessing
Feb 26 at 12:00 AM UTC
9 people going
When Values Compete: Making Clean Decisions Without Second-Guessing
Feb 26 at 5:15 PM UTC
18 people going
Sasha’s Life Coaching Qualifications
Coaches professionally
Experience level: Manager
20+ people coached for Life Coaching
With over 20 years of experience across law, education, leadership development, and coaching, I work with high-performing professionals who look successful on paper but struggle to trust their own judgment when the pressure rises. Most of my clients are smart, self-aware, and deeply responsible. They’ve read the books. They’ve done therapy. They’ve invested in growth. But when the stakes are high — a promotion, a big decision, a difficult conversation — they find themselves overthinking, second-guessing, or defaulting back to overworking instead of leading clearly. That’s where I work. My coaching focuses on helping you stop overriding yourself. Instead of adding more frameworks or strategies, we strengthen your ability to trust your judgment when it actually matters. I draw on training in Cognitive Behavioral Therapy (CBT), Positive Intelligence (mental fitness), and Neuro-Linguistic Programming (NLP), along with my own decision-centered coaching approach, to help you stay steady under pressure and act with clarity. The goal isn’t a personality change. It’s building the confidence to back your own decisions, especially in moments where the outcome counts.
Sasha can help with:
Personal Growth
Mindfulness
Stress Management
Goal Setting
Resilience
Work-Life Balance
Self-Reflection
Communication Skills
Sasha also coaches for Leadership Coaching, Law School, and Legal Practice. View all.
About Sasha
I began my career in Big Law after earning my undergraduate degree from Harvard (Biology, with a citation in French) and my J.D. from Columbia Law School. My practice focused on mergers and acquisitions and sovereign wealth investment, primarily in the energy sector, complex, cross-border work involving regulatory scrutiny and high financial stakes. These were environments where precision mattered, consequences were real, and judgment under pressure wasn’t optional. I later transitioned into leadership development and education, designing learning programs that reached over one million learners worldwide. Across law, corporate, and academic spaces, I noticed the same pattern: many capable, accomplished people don’t fail — they begin to doubt themselves when the pressure rises. They overthink. They overprepare. They second-guess decisions that once felt clear. That’s where I work. Today, I help high-performing professionals trust their judgment when it matters most, whether they’re navigating leadership transitions, competitive law admissions, or consequential career decisions.
Why do I coach?
I coach because I’ve lived inside systems where the stakes are high and scrutiny is constant. As a former M&A and sovereign wealth investment attorney working in the energy sector, I operated at the intersection of capital, regulation, and global decision-making. I also grew up as the daughter of immigrants, where responsibility and performance were early lessons. I’ve seen firsthand how capable professionals can thrive in demanding environments and how easily they can begin to override their own instincts when consequences feel large. Over time, I realized that most high achievers don’t need more information. They need steadiness. They need clarity under pressure. They need to trust their judgment when it actually counts. Coaching matters to me because I’ve seen what changes when someone regains that steadiness. Decisions sharpen. Leadership strengthens. Applications become more coherent. Life feels intentional again. That shift — from second-guessing to grounded clarity — is why I do this work.
Work Experience
Corporate Trainer (Legal & Business) | Coach | Author
스피쿠스
August 2014 - Present
• Developed and delivered training that has reached over 1 million learners worldwide, strengthening global communication, leadership, and negotiation skills for professionals across industries. • Designed and delivered executive and professional development coaching for business leaders, lawyers, and corporate teams, focusing on resilience, intercultural communication, negotiation, and leadership presence. • Defined curriculum and authored 8 textbooks, 4 flagship business English courses, and 700+ learning assets on legal and business English, U.S. energy policy, and global current affairs, driving company revenue growth and expanding market share in Korea and abroad. • Trained early-career lawyers and executives in persuasive communication, cross-cultural leadership, and presentation strategy—many of whom have since become partners or senior leaders in their fields. • Researched and advised on converting learning assets into blended-learning course modules, improving engagement and scalability. • Organized and facilitated workshops on presentation, negotiation, and professional communication tailored to Korean corporate executives, attorneys, and global professionals. • Led webinars on leveraging AI tools and cultural intelligence to enhance workplace productivity, communication, and team cohesion. • Authored and trained professionals from leading organizations, including Bae, Kim, & Lee; Samsung; Hyundai; SK Telecom; and Lotte, strengthening global communication capacity within Korea’s corporate sector.
Founder & Coach
Nurimas Coaching
August 2013 - Present
• Drawing on 20+ years of professional experience across law, education, publishing, and energy, I help clients build clarity, confidence, and coherence across their academic, professional, and personal growth journeys. • Specialize in supporting first-generation, multicultural, and diverse professionals, integrating tools from Cognitive Behavioral Therapy (CBT), Positive Intelligence (PQ), and Neuro-Linguistic Programming (NLP) to strengthen mindset, communication, and resilience. • Currently completing ICF-accredited PCC credential training and advanced certification in NLP and PQ, further deepening evidence-based and reflective coaching practices. • Conducted 300+ hours of career and leadership coaching for professionals navigating transitions across law, business, and education. • Guided attorneys through career pivots in labor & employment, intellectual property, M&A, and government roles, focusing on strategic positioning, confidence, and authentic career narratives. • Delivered 350+ hours of academic coaching for aspiring law students, including LSAT prep, law school admissions essays, transfer applications, and advising nontraditional candidates pursuing law later in life. • Improved executive presence skills, including negotiation skills and intercultural communication through customized leadership development training for professionals at Google (U.S. & Japan), Amazon, Daimler, Carrefour, Biomérieux, IBM, Philip Morris, Crédit Agricole, and the Organization for Economic Co-operation and Development (OECD). • Delivered 400+ hours of academic and career coaching beyond law-specific contexts, including study skills, accountability systems, and professional communication. • Facilitated 200+ hours of admissions coaching, including law school and graduate applications, personal statements, and scholarship essays. • Integrated identity, resilience, and purpose coaching to help clients align personal values with career goals in high-pressure environments. • Guided students and professionals in habit-building, emotional regulation, and self-advocacy, improving confidence, focus, and long-term performance.
Manager
Johns Hopkins University
May 2016 - August 2025
• Streamlined student evaluation workflows by implementing SharePoint and Power Automate, improving document delivery by 98% and freeing leadership time for coaching. • Built trust and retention across a remote team of 30+ instructors through goal-setting meetings and tailored course placement recommendations. • Fostered belonging among 100+ ELA instructors by hosting town halls, crafting newsletters, and leading transparent internal communications. • Mentored instructors in culturally responsive pedagogy and engagement strategies, improving instructional consistency across 18 online ELA courses. • Supervised curriculum development for grades 4–9 (1,000+ students annually), focusing on critical reading, vocabulary, and writing, guided by literacy research and student data. • Resolved 20+ parent/instructor escalations through restorative communication; reduced repeat academic integrity issues to under 10% per year. • Designed and delivered 100+ hours of professional development and onboarding for new and transitioning instructors, with coaching on feedback, rapport-building, and online methodology. • Led the creation of a centralized SharePoint curriculum hub, gaining stakeholder buy-in and training colleagues for cross-team collaboration. • Acted as change champion during departmental restructuring, leading town halls and sustaining team morale through clear, timely communication. • Recognized in all evaluation cycles for adaptive leadership, empathy, and responsiveness; consistently met 100% of performance benchmarks. • Instructed 8 courses (grades 2 to 9) in literary analysis, critical reading and thinking, creative and analytical writing, and publishing; met or exceeded parent and student satisfaction expectations in 25+ sessions.
Attorney: M&A and Sovereign Wealth Investments
Jones Day
August 2008 - June 2013
• Paris (1L summer) and New York (2L summer and Associate) offices • Spearheaded and supported transactional matters for sovereign wealth funds, public, and private companies in M&A and direct investments valued between $200 million and $2 billion, directly contributing to successful closings. • Drafted, reviewed, and negotiated a wide range of agreements, including merger, stock/asset purchase, co-investment, stockholder, escrow, and ancillary documents, ensuring compliance and alignment with deal strategy. • Coordinated due diligence, prepared detailed memoranda, and managed closing and post-closing processes, supervising junior associates and liaising with local counsel across jurisdictions. • Prepared SEC and NYSE filings—including proxy statements and Schedule 13D statements—and advised on tender-offer processes and securities-offering compliance, securing timely regulatory approvals. • Conducted legal research and drafted pleadings in connection with the Chrysler bankruptcy, contributing to high-visibility litigation efforts. • Mentored junior associates and co-led a mentorship program for 20+ underrepresented high-school students, introducing them to legal careers. • Provided pro bono representation in asylum cases and coordinated community service initiatives for the firm’s New York office.
Education
Johns Hopkins Carey Business School
Certification, Project Management
2025 - 2025
Executive Leadership Training Program certification.
Columbia Law School
Juris Doctor, Law
2005 - 2008
Harvard University
AB, Biology
1998 - 2002
Sasha was also personally admitted to
Stanford Law School
Harvard Law School
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