Package Description:

Customer-centricity is an essential skill for any successful product manager. Without it, we can easily get trapped into listening to what customers think they want instead of truly understanding their underlying needs. For example, at one of my previous roles, a customer requested a custom report. By diving deeper, we discovered this was a workaround they implemented to compensate for limitations with their previous vendor. This insight allowed us to give the customer an out of the box solution without having to code anything because we already had the solution. With decoding customer needs, you'll be equipped with the essential skills to become truly customer-centric and uncover your clients hidden needs. You'll learn to: - Conduct in-depth customer interviews: Go beyond surface-level information to uncover hidden needs and desires. You'll learn to ask powerful questions that get to the heart of a customer's challenges and aspirations. - Distill customer research into actionable product ideas: Translate customer insights into clear and concise product requirements. - Build products that truly delight: Create products that not only meet customer needs but exceed their expectations. By mastering these skills, you'll gain a competitive advantage. You'll stop building products that no one wants and instead create products that your customers rave about to others.