Why do I coach?

Here's why I coach...The biggest gift I feel each of us can give the world (and to ourselves) is showing up as your amazing, authentic self. My philosophy is just do you. I say it to my team, I say it to my kids and I say it to anyone that will listen! Each of us has amazing potential and sometimes we need to talk through different ways on how best to unlock it. That's where coaching comes in. If you know the power of coaching already...great. If you have never tried coaching before...it may seem scary and even uncomfortable. If you find the right coach, you quickly find it's not any of those things and it can be so empowering. Much of my 30+ career has been dedicated to developing and empowering others...leading the training teams at the media agencies I worked at, teaching at NYU for 15 years, and now leading our upskilling efforts (both soft skills and product skills) across Google's Global Business Organization (GBO). Throughout my career journey, I've had the pleasure of coaching hundreds of amazing people. I'm also a 20+ year manager (15 pre-Google & 5 at Google). I'm happy to work with you on whatever journey you may be on...being a more effective manager, looking for a new role or opportunity, etc. Remember...just do you.

Work Experience

Global Sales Enablement & Coaching Lead

Google

April 2020 - Present

As the leader of the AMER facilitation team, I take on a dual role as both a player and coach/manager, responsible for enhancing the skills of Google's Global Business Organization in core sales and leadership competencies. Overseeing the delivery of 20+ unique workshops tailored to various audiences, ranging from new sellers to Director level, my specific responsibilities are: - Directing the AMER facilitation team's facilitation, upskilling and workshop responsibilities. - Personally leading (either solo or as a co-facilitator) workshops to develop and refine sales skills, decision-making abilities, leadership qualities, coaching techniques, and product proficiency - Manager/Director+ program leadership: Google Manager Academy, Compete Academy Coaching Labs, Foundations of Coaching, Coaching for Career Development, Feedback for Performance, Navigating Change, Managing Conflict & Difficult Discussions, GBO Ignite Academy - IC/Onboarding program leadership: Google Sales School, Compete Academy Practice Labs, GTM Foundations, Advanced Influence, Champion & Challenger, Engage Your Audience, Deliver Like a Boss, Facilitation Academy/Virtual Facilitation Academy - Leading the formulation and implementation of sales enablement processes to ensure operational consistency and boost productivity across the organization. - Pioneering the creation and execution of the Trusted Advisor program, a three-session workshop designed for our external agency partners' mid and senior-level leadership. The program has resulted in a 100% increase in confidence levels regarding core sales skills among our agency partners. Facilitation, Presentation Skills and +3 skills

Senior Agency Sales Lead

Google

2015 - 2020

In my role, I held the responsibility of fostering impactful partnerships at both agency and client levels, aimed at driving business growth for Spark Foundry and other agencies. Key highlights of my contributions include: - Spearheading the development of strategic alliances with Large Customer Sales (LCS) and Google Customer Solutions (GCS) clients, with a primary focus on scaling annual investments and fostering enduring partnerships with Google. This involved curating comprehensive product and solution training initiatives and leading annual negotiations with agency leadership. - Chairing the Head of Industry Council for two years, where my focus was on fostering community building and driving effective team development strategies for our Large Customer Sales teams. - Achieving impressive ~30% annual Year-over-Year (YoY) revenue growth for assigned agencies. - Pioneering and scaling Google's initial FVP (Full Value of Partnership) business planning process across the United States. This initiative aimed to maximize the impact of agency partnerships and cultivate long-term collaborative relationships. - Cultivating stronger relationships by orchestrating immersive experiences for agency and client teams, such as product immersions, retail summits, leadership workshops, and cultural sessions. - Collaborating closely with agency stakeholders to provide unique insights and foster enhanced team collaboration, resulting in the creation of top-tier Full Value Partnership plans (JBPs) for Spark Foundry, Blue449, and Assembly. - Leading a two-year initiative aimed at addressing operational challenges within specific HoldCo proprietary buying teams, facilitating smoother collaboration between our partners and internal teams. Collaborative Leadership, Team Leadership and +3 skills

Managing Partner

EssenceMediacom

2011 - 2015

Primary responsibilities include: - Agency lead tasked with embracing, evangelizing and executing the vision for Subway. - Lead national media strategy and implementation for Subway across all platforms (TV, Digital, Print and Radio). - Ensure delivery of comprehensive, insight/idea-driven communications plans. - Build, strengthen, and/or maintain relationships with all stakeholders - - starting with our clients, but ranging from other agencies to key industry players, products and services inside and outside of GroupM/WPP. - Manage workload and processes across internal teams to ensure highest quality product, cross-team collaboration and process efficiencies. - Responsible for the education of all teams on agency initiatives, key product offerings and the showcasing of the work product.

Adjunct Professor

New York University

January 1998 - August 2012

- Instructor of integrated media strategies course (Spring, Summer and Fall semesters). - Developed and implemented full course curriculum covering how to effectively plan and activate multi-media tactics across both brand building and direct response objectives.

SVP, Sales & Client Success

MediaWhiz

2010 - 2011

Primary responsibilities included: - Managed account management teams handling the top agency clients in the New York and Florida offices. - Successfully grew revenue and margin month-over-month across clients. - Led analytics task force responsible for rebuilding systems, processes across all divisions and enhancing overall analytical offering for clients. - Managed agency fee negotiations and development of SOW’s across clients. - Member of MediaWhiz’s Executive Committee that is responsible for setting internal policies, identifying category growth areas, approving agency investments and developing staffing strategies.

Chuck was also given offers to work at

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  KSL Media 2009 - 2010 Senior Vice President, Director of Integration and Digital Responsible for media and process integration across clients/agency departments (planning, broadcast, digital, and operations) for New York and Los Angeles offices. ID Media 2004 - 2009 Senior Vice President, Director of Client Services Managed multi-media account planning teams and accountable for client profitability (achieved revenue gains of 21% across key agency clients). G2 Direct & Digital, VP/Associate Media Director 1999 - 2004 Digitas, Media Supervisor 1998 - 1999 G2 Direct & Digital, Media Supervisor 1996 - 1998 Rapp Collins Worldwide, Media Planner 1995 - 1996 G2 Direct & Digital, Assistant Media Planner 1994 - 1995

Education

Roger Williams University

Bachelor of Science (BS), Marketing

1990 - 1994

Activities and societies: Advertising Manager - The Hawk's Herald