Carmen Olmetti
Studied at Kellogg School of Management (Northwestern)
Works at RevEng Consulting
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About Carmen
I am a founding partner at RevEng Consulting, a boutique firm advising companies on sales compensation, revenue operations, and go-to-market strategy. Before starting RevEng in 2017, I spent more than a decade in senior leadership roles at LinkedIn and SAP, where I hired, scaled, and led revenue teams across industries and continents. My academic path reflects a similar mix of breadth and depth, with degrees and graduate work at Northwestern Medill, Harvard, Indiana University Kelley, and the University of Illinois Chicago. I work best with leaders, founders, and rising professionals who want sharper thinking about their careers, their compensation, or their next big move. When I am not with clients, you will usually find me walking six or seven miles a day around Elmhurst with my two dogs, Daisy and Winston, following the Cubs through every kind of season, or chasing down a Serie A match.
Why do I coach?
I found myself in situations where I was informally coaching for years before Leland gave it a name. Someone would email asking how to price a first consulting engagement, or how to read a sales comp plan, or whether a particular VP job was actually worth taking. I would spend half an hour on the phone, they would get unstuck, and we would both move on. What I can offer is two decades of experience in inside sales compensation, revenue operations, and go-to-market strategy at places like SAP and LinkedIn, and now nine years running my own firm. A real view into how hiring and comp decisions get made on the other side of the table. And no stake in which way you go, which is usually the piece that people cannot get from anyone already in their life.
Work Experience
Chief Marketing Officer
Banks Valuations
July 2024 - Present
Chief Marketing Officer at Banks Technologies, a real estate technology company building AI-powered valuation tools at scale. Our platform includes specialty appraisal solutions, a consumer marketplace, and enterprise tools serving the mortgage and real estate industries. Leading go-to-market strategy and commercialization of three AI-powered products: ECHO for appraisal automation, HomeVault as our consumer marketplace, and Insight for specialty valuation tools. Responsible for brand positioning, strategic partnerships with appraisal educators and industry organizations, and establishing Banks Technologies as the category leader in AI-driven real estate valuation.
Global Director, RevOps
October 2021 - September 2024
Vice President, Global Sales Compensation
SAP
January 2021 - October 2021
Executive Director, Compensation & Retirement
September 2020 - January 2021
Management and Analytical Skills
Sr. Manager, Global Sales Compensation
September 2018 - September 2020
Founder-Partner
RevEng Consulting
February 2017 - Present
Founded in 2017, RevEng is a new type of consulting firm dedicated to driving measurable revenue growth through holistic commercial transformation. Our Growth Excellence Model (GEM) seamlessly integrates strategy, marketing, sales, operations, and people to deliver lasting, high-impact results. What sets us apart is our relentless focus on execution. Unlike traditional consultants, we work alongside you through every stage of implementation to turn strategy into tangible outcomes—while delivering exceptional value. Our agile, remote-first model allows us to offer world-class solutions with greater efficiency, ensuring your investment drives maximum impact.
Manager, Global Sales Compensation
November 2016 - September 2018
Education
Kellogg School of Management (Northwestern)
Master's degree, Integrated Marketing & Communications, Marketing
2022 - 2026
Integrated Marketing Communications Market Research B2B & B2C Marketing Metrics Strategic Marketing Design Brand Marketing Social Commerce Strategy Influencer Marketing PPC Marketing Performance Marketing AI Marketing
Harvard Business School
Master of Arts - MA, Extension Studies, International Relations
2018 - 2020
My focus was on International Relations in Europe and South America
Kelley School of Business (Indiana)
Master of Business Administration, Management & Strategy
2012 - 2015
Organizational Development & Change Management Statistical Analysis Micro & Macro Economics Cross-Cultural Communications Internal Business Strategy Cost & Financial Accounting Strategic Marketing Management Financial Management Law & Ethics Information Technology Operations Management Talent Strategy
University of Illinois at Chicago
Master's Degree, Accounting
2008 - 2009
Advanced Financial Statement Analysis Corporate Valuations & Accounting Methods Commercial Transaction Analysis Business Ethics Corporate Finance Advanced Macroeconomics
W. P. Carey School of Business - Arizona State University
Bachelor's Degree, Accounting
2003 - 2008
Undergraduate Accounting degree with a minor in International Business