
Barb Bidan
5.0
(6)
AI for Business | Enterprise-Grade Judgment from a C-Level Operator
Studied at University of Waterloo
Worked at Crunchyroll
Successful clients at
Available tomorrow at 12:00 AM UTC
Questions? Start chatting with this coach before you get started.
Barb's Coaching Offerings
Custom hourly · $195/hr
Get help with Workflow Automation, AI Readiness Assessment, and .
Barb also coaches for Leadership Coaching, Executive Coaching, Startup Founders, Career Coaching, Human Resources, and Talent Acquisition. View all.
Barb’s AI for Businesses Qualifications
Coaches professionally
Experience level: Executive
10+ people coached for AI for Businesses
Barb has helped clients get into these companies:
My perspective on AI in business is shaped by operating responsibility, not experimentation. I’ve worked with AI from multiple vantage points: as a C-level leader accountable for enterprise outcomes, as the executive owner of IT and information security, and as an advisor to companies building AI-native products for business use. As a C-suite operator, I’ve been responsible for decisions about technology adoption inside complex organizations—where questions of productivity, risk, security, privacy, integration, and change management all converge. I understand how AI tools affect not just efficiency, but trust, governance, and execution, because I’ve owned those tradeoffs directly. I’ve also applied AI inside people and operating functions, particularly across HR, talent, analytics, and employee experience. That work required balancing the promise of automation and insight with the realities of adoption, workforce impact, and ethical use. I’ve seen where AI meaningfully improves how work gets done—and where it creates friction when introduced without the right structure or context. In parallel, I currently advise companies operating in the AI space, giving me visibility into how tools are designed, positioned, and sold, as well as how they actually land inside real businesses. That dual view—builder and buyer, vendor and operator—allows me to help leaders cut through noise and make grounded decisions about where AI fits into their strategy and operating model. Clients work with me in this category when they want help making AI practical, responsible, and useful to the business. I bring an enterprise-grade lens to AI adoption, grounded in security, systems thinking, and organizational reality, and I help leaders make decisions that hold up across technology, people, and risk—not just in pilots, but at scale.
Barb can help with:
Workflow Automation
AI Readiness Assessment
AI Strategy
AI Tools & Integration
Fractional AI Strategist
AI Roadmap Development
AI Agents
AI Policy & Governance Design
AI Product Innovation
Team AI Upskilling
Barb also coaches for Leadership Coaching, Executive Coaching, Startup Founders, Career Coaching, Human Resources, and Talent Acquisition. View all.
About Barb
I’m a Chief Human Resources Officer, Executive & Leadership Coach, and Board Advisor with more than 25 years of experience working alongside CEOs and senior leadership teams. My career has been built inside complex organizations, supporting leaders through growth, transformation, and high-stakes decision making. I’ve led global people and culture work across scaling companies and enterprise environments, with deep experience in organizational design, executive leadership dynamics, M&A integration, and large-scale change. I understand how leadership decisions land inside organizations because I’ve been accountable for making them—and for navigating their impact over time. That operating background shapes how I coach. I bring a pragmatic, business-literate perspective, strong pattern recognition, and an ability to quickly understand context, power dynamics, and what matters most in a given situation. My style is grounded, direct, and steady, with a focus on insight that leads to durable leadership shifts rather than surface-level fixes. I coach senior leaders, emerging executives, and high-potential professionals who want a thought partner with real executive experience—someone who understands the realities of leadership and can engage at the level they’re operating.
Why do I coach?
Coaching helps clients gain clarity and turn it into action. The best leaders know they don’t have to do it all alone. They know when it’s time to step back, think differently, and work with someone who’s fully in their corner. I work with high-performing leaders who want to lead more effectively, work through challenges with intention, and make real progress on what matters. I support clients by creating space for them to step out of the day-to-day—and step up to the next level. Whether you’re navigating complexity, growth, or reinvention, coaching is a place to reset your focus and move forward—thoughtfully and powerfully. One-on-one coaching is tailored to your goals, role, and reality. Clients come to coaching with goals as unique as they are—but many focus on: • Leading through growth, change, or complexity • Leveling up as a new or evolving leader • Rebuilding energy and confidence after burnout or setbacks • Improving team dynamics, communication, and trust • Navigating tension or stuck points with clarity and grace • Clarifying their voice, vision, or long-term path • Navigating a career pivot or job search • Preparing for the next big leap in their career
Work Experience

Chief People Officer (Interim)
Ryan
September 2025 - Present
Professional Services PE-Backed | Global | $2B Revenue | 7K Employees
Chief People Experience Officer / Chief People Officer
Crunchyroll
July 2022 - November 2024
Digital Media & Entertainment | Streaming Video | E-commerce Wholly-Owned Subsidiary of a Public Company | Global $600M → $1.6B Revenue | 9M → 15M Subscribers | 1.3K Employees
Chief People Officer
Boom Supersonic
April 2021 - June 2022
Aerospace VC-Backed | US HQ | Pre-Revenue | 200 Employees
SVP, Global Talent
Peloton
March 2020 - April 2021
Consumer Technology | Connected Fitness Public Company | $2.95B → $4.15B Revenue | 3K → 7.5K Employees
Chief People Officer / VP, Global Talent Attraction
InVision
June 2018 - May 2020
Enterprise Software | SaaS VC-Backed | Global | $75M → $110M ARR | 900 → 1100 Employees
VP, Global Talent Attraction
Indeed
April 2015 - May 2018
Consumer Internet | HR Technology Wholly-Owned Subsidiary of a Public Company | Global $683M → $2B Revenue | 1000 → 6000 Employees
Director, Global Talent Acquisition & Talent Development
Yahoo
April 2013 - April 2015
Consumer Internet | Digital Media Public Company | Global | $4.68B → $5.17B Revenue | 12K → 14K Employees
Head of Global Talent Acquisition / HR Business Partner (R&D)
BlackBerry
April 2008 - October 2011
Consumer Technology | Mobile Public Company | Global | $6B → $19.8B Revenue | 6K → 18K Employees

Head of HR (Interim)
ALT Software
March 2007 - March 2008
Embedded Software PE-Backed | Global | 100 → 130 Employees

General Manager
The Alliance Fitness Corporation
April 1998 - March 2007
Multi-Unit Retail Services | Fitness & Wellness PE-Backed | Canadian HQ | 150 → 1.5K Employees
Education
University of Waterloo
Bachelor's Degree, Liberal Arts
Minors focused in Communications, Psychology and Business
University of Texas at Dallas
MBA, Business Administration
Barb was also personally admitted to
Wilfrid Laurier University
Queen's University
University of Windsor
University of Western Ontario

University of British Columbia
University of Texas at Dallas
University of Alberta
6 Reviews
Overall Rating
5.0
Barb has helped clients get into these companies: