About Alex

Having spent 20+ years working in senior sales roles in companies like Microsoft, BT and Siemens, I now help Founders and SME sales leaders address their key sales challenges, so that they win more deals and grow revenue faster. I founded Spear Sales as a sales coaching and enablement business, sharing the same techniques, processes and skills that have helped more than 150 sales leaders, enterprises and SMEs generate over £1bn of sales and achieve 70% win rates. My expertise is in applying the most relevant aspects of best-practice sales frameworks such as Challenger, Sandler, Miller Heiman, SPIN and MEDDPICC in a way that is suitable for business founders and SMEs. They benefit from accelerated learning and practical implementation of multiple techniques for successful deal planning, lead generation, qualification, stakeholder management, business case development, negotiation, closing and customer on-boarding. This means they generate higher quality leads, close deals faster, win a higher percentage of sales and increase their average contract values.