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This course provides startups and early-stage career sellers with the core B2B sales skills they need to: 1. Generate quality leads 2. Qualify winnable opportunities 3. Pitch and present a compelling proposition that lands with their audience 4. Negotiate and close profitable deals, fast 5. Set up a scalable sales function with repeatable processes
Attendees will take away core sales skills they can use in many walks of life - active listening skills, building rapport, negotiating contracts, presenting and pitching, as well as closing key deals
Coaching delivered via live sessions.
This 90 minute, interactive, live course gives founders and sellers who have not had formal sales training the essential skills and techniques needed for successful sales engagements.
Services included:
Presentation Skills
Skill Building
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
Get help with Presentation Skills, Sales Strategy, and .
Alex also coaches for Small Business, AI for Sales & Marketing, and Business Development & Partnerships. View all.

Joined January 2026
Sales fundamentals for founders & people new to sales
Founder of a sales coaching business, following a successful enterprise sales career. Established sales development programmes and led sales that have directly helped organisations generate over £1bn of sales and achieve 70% win rates. Coached over 150 sellers in the end to end sales cycle, sharing practical experiences and techniques for successful deal planning, lead generation, qualification, stakeholder management, business case development, negotiation, closing and customer on-boarding. Have lived and worked in USA, Europe and Asia. Have helped 100+ early-career employees develop sales and communication skills. 5 star sales mentor on the “Growth Mentor” platform and a top 10 sales mentor on ADPList.
1h 30m of coaching