About Alex

I teach and coach best-practice sales frameworks such as Challenger, Sandler, Miller Heiman, SPIN and MEDDPICC so they are easy to understand and immediately usable for business founders and those new to sales. I share how AI can enhance the sales function and how to use it most effectively in every stage of the sales process. My customers learn how the key stages of a sale - deal planning, lead generation, qualification, stakeholder management, business case development, negotiation, closing and customer on-boarding. People new to sales gain the confidence and core sales knowledge needed to succeed in interviews and then in a sales career. Founders learn practical skills and techniques to generate higher quality leads, close deals faster, win a higher percentage of sales and increase their average contract value. Having spent 20+ years working in senior sales roles in companies like Microsoft, BT and Siemens, I now help Founders and people new to sales or considering a sales career maximise their chance of success. I founded Spear Sales as a sales coaching and enablement business, sharing the same techniques, processes and skills that have helped more than 150 sales leaders, enterprises and SMEs generate over £1bn of sales and achieve 70% win rates.