Leland+ Content Library

Markers of Great Brands

Discover the core qualities that distinguish great brands and learn how to apply them to your own career brand.

Resume that Landed BCG & McKinsey Internships

A top-tier resume deep dive. Discover what it takes to land a summer associate position at BCG, from academics to extracurriculars and skills.

Life Review Workbook: Reflect, Reimagine, Realign

Ready for change? This workbook helps you reflect on where you are and uncover the first steps toward the life you want.

A Successful Wharton Essay on an Impactful Experience

A breakdown of a strong MBA essay example for Wharton, focusing on how to answer the prompt about a significant experience or accomplishment.

Top 4 Resume Tips from an Ex-Disney Recruiter

When you get overwhelmed, focus on these 4 things when evaluating your resume. Appropriate for all candidate types, undergrad to executive.

How Investment Banking Divisions Are Structured: Coverage vs. Product Groups Explained

Explains the organizational structure of investment banks, distinguishing between coverage groups that manage client relationships and product groups that provide specialized financial services.

How to Write a Personal Statement They’ll Remember

This step-by-step guide breaks down exactly how to craft a compelling, memorable personal statement for law school admissions.

Warton TBD Example Pitch 1 - 2024

This is an example of a successful Wharton TBD pitch from 2024

Columbia Business School: Essay Prompt Walkthrough Guide

Guidance on how to approach Columbia Business School's essay prompts.

Structure Down vs Build Up Approach

An overview of the structure down approach vs the build up approach for management consulting.

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

October Series Session 7: Negotiating Confidently

This session teaches you to treat salary negotiation as a normal business conversation about your value.

How to Nail “Why This Fund?”

Learn how to research a fund beyond their website - including their strategy, culture, and recent deals - and turn that insight into a response that shows deep alignment.

Online Interview Tips and Checklist

Prepare for your online or video conference interview - prepare for technical mishaps, avoid awkward exchanges, and present your best (virtual) self

Personalization & Recommendations (Using ChatGPT)

Discover how to use AI to tailor content, messages, and experiences for different audiences.

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

Brainstorming Workshop

Use this worksheet to pull out your best stories before you write a single sentence.

Boston Consulting Group: Firm Overview

An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.

Superday Technicals for IB and PE

​Get ready to crush your Superdays! This session dives deep into the technical interview prep needed to stand out in final-round IB and PE interviews. ​Hosted by Max A. (Former Senior Associate @ Vector Capital Management) you'll review must-know concepts—from valuation and accounting to LBOs and market questions—and learn how to approach complex technicals under pressure. Max will also share real examples and insights from his own experience helping candidates break into top-tier firms.

Brainstorming & Idea Generation (using Canva AI)

Learn how AI supports creative thinking and collaborative ideation sessions.