Search Fund & ETA Coaches

Welcome to my profile! As the founder of Parceros Capital, a self-funded family firm, I bring a unique perspective to the search fund journey. My experience is rooted in hands-on operations, having built and led sales teams, closed high-ticket deals, and structured complex transactions like SBA loans and seller notes. I understand the grind of managing runway and the intricacies of sourcing, evaluating, and structuring deals. With a background in diverse industries such as B2B SaaS, consumer goods, and logistics, I offer real strategy and operator-level thinking to help you successfully navigate the pre-close process. If you're looking for a coach who combines street smarts with hustle, let's connect and get your deal across the finish line!

I have experience structuring a self-funded search, evaluating deals, conducting due diligence, working with sellers, and modeling post-transaction financials. I can help those who are considering this path, are mid-search, or are in the final innings of a deal. In 2022, as an MBA student at Yale School of Management, I took three courses on ETA and wrote two papers with A.J. Wasserstein, Pioneer in the world of Search and ETA. I fell in love with the model and determined that I needed to find a way to do this for my career. Following my MBA, I interned at a Traditional Search fund investor for the summer and learned a great deal about what investors look for in Searchers. Following a two-year stint in Management Consulting, I decided to pursue a self-funded search in my home state of Utah. After 6 months of full-time search, I found a small company at which I was hired with the intention to acquire the company (Acqui-hire) and which I will close by late Summer 2025.

Welcome to my profile! With over two decades of experience in leadership roles across various industries, I bring a wealth of knowledge to aspiring search fund entrepreneurs. As a former Searcher, now CEO and Search Fund Investor, I have successfully navigated the complexities of acquiring and managing a company, backed by a group of Italian and international investors. My journey involved screening over 400 manufacturing companies and negotiating multiple deals, providing me with firsthand insights into the search fund process. I have coached 30+ searchers, helping them refine their strategies and achieve their entrepreneurial goals. If you're looking to embark on your search fund journey, let's connect and craft a tailored plan for your success!

My first search fund bought or launched 25 companies over the course of 8 years across a variety of industries, coast to coast. The thesis was that owner-operated small businesses were undervalued and would dramatically increase in value if we put them under management so they became absentee owned. We proved that investors were willing to immediately pay double our purchase price once the company hit our portfolio. In fact, investors paid us hundreds of thousands of dollars upfront to buy companies and we retained a controlling interest in all of them. I now help other ETA entrepreneurs to do the same and get top-tier companies ready to sell at top dollar.

Welcome to my profile! I have 5+ years of experience in ETA & consulting. I founded Pondr Group where I bought 3 digital marketing companies via self funded searches and sold 1 for a 10x return in 2 years prior to attending Harvard Business School where I have personally met 50+ people who have bought companies via traditional and self funded searches and 50+ investors in the space. I also founded a company Midstone Service Group that buys and holds essential service businesses. I can assist you in searching, due diligence and closing acquisitions With a robust background in both consulting and entrepreneurship, I am well-equipped to guide you through the intricacies of search-fund ventures. As a former Associate Consultant at Bain & Company, I honed my skills in private equity due diligence and growth strategy, which are crucial for identifying and scaling successful acquisitions. Currently, as a Co-founder of Midstone Service Group and Managing Partner at Pondr, I have firsthand experience in building and scaling businesses through strategic acquisitions. My academic journey includes an MBA from Harvard Business School, further solidifying my expertise in business strategy and operations. Let's connect to discuss how I can help you navigate your search-fund journey and achieve your entrepreneurial goals!

Hi, my name is Anna and I am excited to get to know you! A bit about me -- I completed a nine-month self-funded search across multiple industries before entering into a multi-unit area development agreement with a national franchise. I have a Harvard MBA and training from the leading professors in ETA. I’m deeply active in the search fund community and I look forward to being your thought partner at any stage of your search journey -- from learning more about the model, to weighing the pros/cons of funded vs. self-funded to ideating during the thesis process, reviewing/providing guidance on PPM creation (if funded), discussing search strategy (proprietary vs. opportunistic), and everything in between!

I bring both personal and academic experience to coaching in the Search Fund and ETA space. I founded and raised a traditional search fund outside the US, securing commitments from investors across America, Spain, and the rest of the world. The fund was 100% oversubscribed in just three months, after which I led the sourcing process, acquired, and now operate an SME. My MBA at Kellogg gave me deep exposure to the US ETA ecosystem—through coursework, the Zell Fellows program, and peer collaboration—so I understand both US and international dynamics. Beyond my own journey, I’ve had first-hand exposure to self-funded search, as my wife successfully raised and acquired through that model. I also authored a paper on raising search capital, distilling insights on investor expectations and best practices for first-time searchers. This combination—traditional + self-funded perspective, US + international experience, operator + investor view—gives me a unique platform to help aspiring searchers navigate ETA with clarity and confidence. How I Can Help You: i) Deciding whether to raise a Search Fund ii) Raising capital & preparing materials iii) Designing an efficient search strategy & process iv) Evaluating opportunities v) Negotiating a deal vi) Closing a deal & bridging the equity gap vii) Navigating the first 100 days as CEO viii) Long-term strategy & operation Whether you’re still debating if ETA is right for you or already deep into the journey, I can serve as a sounding board and guide at each stage. Coaching is my way of sharing the lessons I’ve learned so you can focus on building a company that becomes a part of you.

I help aspiring entrepreneurs successfully navigate the Search Fund and ETA journey — from refining your thesis and sourcing high-quality deals to raising capital, running diligence, and closing with confidence. Whether you're pursuing a traditional or self-funded path, I coach searchers on how to evaluate businesses, craft investor-ready materials, and execute like an operator-in-waiting. As the Founder of Zeus Global, I’ve lived the path firsthand — launching a PE platform, sourcing proprietary deals, and leading end-to-end M&A processes across vertical SaaS and tech-enabled services. I’ve raised capital from family offices, PE firms, and strategic partners while managing every stage of the transaction, including modeling, legal structuring, and post-close value creation. My earlier experience includes investing roles at LeapFrog Investments, the Africa Finance Corporation, and a $5B family office. I hold an MBA from Stanford GSB. I’ve coached first-time searchers, career switchers, and non-traditional candidates — with a particular focus on helping them develop conviction, tell a differentiated story, and build trust with capital partners.

I'm an investor with 10 years of experience across hedge funds, growth equity and investment banking. I have more recently spent the last 2 years in the ETA world and been under LOI on 3 businesses including currently in process of closing a 9 location brick and mortar platform. I can discuss all aspects of the ETA process including sourcing, modelling, due diligence and raising money. Previously, I spent the last 10 years in investment banking (Goldman Sachs) and investing (Citadel and Echo Street) focusing on both public equities and private growth equity investments. I graduated first class honors from Queen's University and held multiple internships throughout college in finance including at Goldman Sachs in my junior summer where I received a full time offer.

In Septembe 2023, I acquired FileOnQ, a GovTech software company. The acquisition was the culmination of a 9-month traditional search. Some of the business characteristics: 1) Strong revenue quality & sticky customer base 2) Great reputation with a 30 yr track record For the past two years, I have been the CEO of FileOnQ.