Leland+ for MBA

Tackling the "Why This School" MBA Essay

Most MBA programs will have an essay along the lines of: "Why MBA; Why this school?" This is one of the most impactful parts of your application and is often the difference maker between getting an interview and getting a rejection. During this free session, I'll walk through: - What schools are actually looking for in this essay (explicitly and implicitly) - Common mistakes applicants make in this essay - How to structure this essay - Additional tips on crafting a standout essay

Building Your Path to Graduate School Success: 2-5 Years Out

Are you considering applying to graduate school in the next 2-5 years and want to ensure you're on the right path to success? Join me, Bri, for an insightful session on building a strategic approach to your graduate school applications, whether you're eyeing an MBA, MPP, or any highly competitive graduate degree. With firsthand experience as an admit to MIT Sloan, Booth, and Tuck, and a dual MPP/MBA strategy, I bring a wealth of knowledge on what top programs are looking for. My background in government consulting and cross-sector innovation allows me to help you craft compelling stories that connect your diverse experiences into a cohesive narrative. I've successfully coached applicants to M7 and top public policy programs, refining their personal narratives, clarifying post-graduate goals, and strengthening their essays, résumés, and interviews. During this session, we'll cover everything from application strategy and networking to financial aid and testing. Space is limited, so RSVP now to secure your spot and start building your path to graduate school success!

Mastering the "Why MBA" essay in the AI Era

As AI reshapes how admissions committees evaluate applications, the “Why MBA” essay has become even more critical for demonstrating clarity, intentionality, and long-term vision. In this session, you’ll learn how to articulate a compelling MBA rationale that goes beyond generic goals, integrates AI’s impact on your industry or career path, and clearly connects your past experience to your future ambitions. Whether you’re early in the process or refining a draft, you’ll leave with a sharper framework for writing a “Why MBA” essay that feels authentic, differentiated, and future-ready.

MBA Reapplicant Guide

While it is disappointing to have put so much effort into applications and not get into the school you wanted, there is still hope! Admissions committees tend to look favorably upon reapplicants, provided you can show that you’ve improved your candidacy. During this session, we will discuss how to navigate the MBA admissions process as a reapplicant. We will discuss common reasons people are rejected, how to show growth and MBA readiness, and other ways to improve your chances this time around. We will have tips for those who have applied recently, as well as those who are reapplying again after a break.

How to Ace your MBA Interview

The MBA interview isn’t about perfect answers. It’s about having clear career goals, a compelling “Why MBA / Why this school,” deep self-awareness, and confident leadership presence. If you're preparing for an MBA interview and want to approach it strategically - not just memorize answers - this masterclass gives you a practical framework to stand out.

Sample Resume Metrics

Adding metrics and quantifiable data to your résumé demonstrates your tangible impact and value to potential MBA programs. Use this original list of metrics to clearly highlight your accomplishments.

What Wharton is REALLY testing in the TBD

Most candidates misunderstand the Wharton School Team-Based Discussion (TBD). Learn how to stand out! They think it’s about being the loudest voice in the room. Or about presenting the “best” idea. It’s not. In this masterclass, I break down what Wharton is actually evaluating in the TBD - from leadership signals to collaboration dynamics - and how you can position yourself strategically without dominating or disappearing.

M7 MBA Interview Bank: 150+ Questions by School (2024–25)

A comprehensive reference guide to documented M7 MBA interview questions — organized by school. Covers all seven programs (HBS, Stanford GSB, Wharton, Kellogg, Booth, MIT Sloan, and Columbia) with school-specific format breakdowns, 150+ questions categorized by theme, insider tips on what each school’s interviewers are actually evaluating, and a universal question bank that applies across all programs. Questions compiled from self-reported applicant accounts across the 2024 and 2025 admissions cycles.​​​​​​​​​​​​​​​​

Harvard Essay 2 Example

Harvard Essay 2 example, female from a CPG start-up, accepted into the class of 2028.

What Really Happens After You Submit: How MBA Applications Are Read, Sorted, and Remembered

What actually happens once you hit submit on your MBA application? In this session, Bianca Keys, CEO of Admit.me Access, pulls back the curtain on how applications are reviewed, evaluated, and discussed behind closed doors. You’ll learn how files are read, what admissions committees prioritize, how candidates are compared, and what makes certain applicants memorable. This conversation will give you a clearer understanding of how to position your materials so they stand out long after the first read.

From Field to Framework: Crafting a Civilian-Ready MBA Resume

Military experience translates powerfully to MBA admissions when it’s framed in the language schools understand. This session shows you how to convert roles, missions, and outcomes into civilian-ready impact, highlight leadership and decision-making, and align your resume with post-MBA goals. You’ll learn how to quantify results, choose the right stories, and avoid common translation pitfalls so your resume clearly signals readiness for top programs.

M7 MBA Essay Question Bank: Prompts by School (2024–25)

A reference guide to official M7 MBA essay prompts — organized by school. Covers all seven programs with each school’s full prompt list, word counts, what the admissions committee is actually evaluating per prompt, the most common mistakes that cost applicants, and strategic tips on what each school’s adcom is really looking for. Includes a format comparison table and universal essay principles that apply across all M7 applications.

The Non‑Traditional Applicant’s Storytelling Workbook

How to build an authentic, coherent MBA narrative (without obsessing over stats). Non‑traditional candidate stories can be coherent, but often candidates just don’t know how to translate them for what Adcom wants to hear. This guide helps you translate your niche experience into MBA language.

LBS MBA Application Essays | Securing that interview!

These are examples of detailed MBA application essays that secured a place at London Business School.

The MBA Story Bank Worksheet

Build your core story library before writing a single essay or preparing for a single interview. This fillable worksheet walks you through cataloging your 8–10 strongest career stories with the specificity MBA admissions committees and interviewers actually require — including a story card template for each experience, a theme matrix to map your stories to essay and interview categories, a coverage checker to identify gaps, and a goals and narrative prep section to build the spine of your entire application.

Sample Resume Action Verbs

Using strong, impactful verbs is essential to crafting compelling bullet points on your MBA résumé. This guide includes a categorized list of powerful verbs to clearly showcase your skills and accomplishments.

What Europe’s Top B-Schools are Looking For

Europe’s leading business schools evaluate candidates through a distinct lens, often prioritizing international mindset, clarity of goals, and cultural contribution alongside professional achievement. In this session, you’ll learn what top European MBA programs value most in applications, how their expectations differ from US schools, and how to position your background for maximum impact. You’ll leave with a clearer understanding of how to tailor your strategy and strengthen your candidacy for Europe’s most competitive business schools.

Strategies for Crushing the New HBS Essays

Harvard Business School’s updated essay prompts demand clarity of purpose, strong self-awareness, and a narrative that goes beyond polished accomplishments. This session breaks down what the new HBS essays are really testing, how to approach each prompt strategically, and how to craft responses that feel authentic while signaling leadership, impact, and future potential. Whether you’re brainstorming ideas or refining drafts, you’ll leave with a clearer framework for writing essays that resonate with HBS admissions readers.

MIT Sloan MBA Résumé Requirements

MIT Sloan has specific résumé requirements that MBA applicants must adhere to. This guide outlines those requirements.

Great Alternatives to the US for Grad School

For many applicants, top graduate programs outside the United States offer world-class education, strong career outcomes, and more accessible pathways to admission and visas. This session explores leading international destinations for grad school, how their application processes differ from the US, and what to consider when evaluating cost, career mobility, and long-term goals. You’ll leave with a clearer view of global options and practical guidance for building a competitive international application strategy.