Tackling the "Why This School" MBA Essay

Most MBA programs will have an essay along the lines of: "Why MBA; Why this school?" This is one of the most impactful parts of your application and is often the difference maker between getting an interview and getting a rejection. During this free session, I'll walk through: - What schools are actually looking for in this essay (explicitly and implicitly) - Common mistakes applicants make in this essay - How to structure this essay - Additional tips on crafting a standout essay