Leland+ Content Library

BCG Casey Chatbot 5 – AeroView (Spacescan)

Practice test 5

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Synthesizing Interview Discoveries into Useful Insights

Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

How Might We Examples: 12 Companies Across B2B & B2C Industries

Comprehensive examples guide showing Meh → Better → Best HMW progression for 12 real companies across diverse industries: EdTech (Udemy), Personal Finance (Mint), Wellness (Headspace), Food Delivery (DoorDash), Fitness (Peloton), Collaboration (Slack), Sales (HubSpot), Recruiting (Lever), Analytics (Mixpanel), Customer Success (Zendesk), DevOps (GitHub), and Finance (Brex). Each example includes the customer insight, three HMW versions with explanations of why each works or doesn't, and industry-specific patterns.

BCG Casey Chatbot 8 – Lifeguard (Vivita Project Wapple)

Practice test 8

Sample Written Communications to Supervisor

See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.

Key Tips for Your First 100 Days

Nail your onboarding with a tactical checklist for building essential relationships, setting expectations, and delivering early wins.

BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

Practice test 10

BCG Casey Chatbot 3 – Novofoods (Mildana)

Practice test 3

Cracking College Admissions: Insights from Experts

College admissions is more competitive and complex than ever. Between building a strong academic profile, highlighting extracurricular impact, and telling your story authentically, students often wonder what really matters most to admissions officers. In this session, you’ll hear from experienced coaches Annabella G. (Columbia), Alex T. (Caltech), Lucy G. (Harvard) who will break down the college application process and share what top schools are actually looking for. We’ll cover how to approach essays and supplements, strategies for building a balanced school list, and ways to stand out beyond test scores and GPA.

3 contributors

10x Your Marketing Output with AI

AI is transforming how marketers create, test, and scale campaigns—but only if you know how to use it effectively. In this session, Albert C., a Leland coach and former marketing leader at Meta, will share the exact tools, workflows, and prompts he uses to supercharge marketing output and creativity. You’ll learn practical, real-world ways to leverage AI for everything from content generation and audience research to ad optimization and reporting. Whether you’re part of a startup team or running marketing solo, you’ll walk away with actionable strategies to save hours of work each week and dramatically boost your marketing performance.

Albert C.

Making a Law School Prep Plan: How to Ace the LSAT and your Application

Applying to law school takes strategy—from your LSAT prep timeline to how you craft your personal statement. In this session, expert Leland coaches Eshaan S. and Machmud M. will walk you through how to build a smart, structured plan that sets you up for success across every part of the process. By the end, you’ll have a clear roadmap for tackling the LSAT, managing your application materials, and presenting your best self to admissions committees.

2 contributors

GRE Arithmetic - Percent Bakery Question

This is a review for how to structure and solve a percent change question for the GRE.

Andrew C.

Case Interview Framing: Build the Perfect Framework

This is the critical point where you set the structure for the remainder of the interview. A generic framework will get you a generic score. In this video, I teach you how to build a bespoke logic tree that actually fits the specific business problem at hand. We focus on being MECE (Mutually Exclusive, Collectively Exhaustive) and ensuring your structure drives directly toward the solution, rather than just listing buzzwords.

Didn’t Land an MBB Offer? Here’s What to Do Next

Not landing an MBB offer isn’t the end of your consulting journey—it’s the start of your next opportunity. In this workshop, Angela C.—a Stanford instructor, venture coach, and former Deloitte Senior Consultant—will share how to turn a setback into a launchpad for success. With experience coaching founders, high-achieving professionals, and aspiring consultants, Angela will walk you through practical next steps to strengthen your profile, explore adjacent roles, and strategically position yourself for future cycles or alternative paths in consulting, startups, or venture capital. You’ll leave with clarity, confidence, and an actionable plan to move forward.

Which AI job is the right fit for me personally?

A guided walkthrough discussing how to view different jobs like research engineer, forward deployed engineers, and different GTM roles and which one might be a fit for you based on your skillset and experience.

Angela W.

Case Interview Closing: The Recommendation

The final minute is your last chance to show you are client-ready. We break down the "Answer First" communication style that Bain demands. You will learn to synthesize your findings into a punchy, actionable recommendation, articulate the risks clearly, and suggest pragmatic "Next Steps" that show you understand the complexity of implementation.