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What is an Experience/Perspective Statement and Do You Need One?
Start with this PDF to learn why law schools ask about your unique (i.e., diverse) experiences and perspectives.
Addenda Templates & Tips
If you know you need a certain type of addenda but feel unsure of how to approach it, try using one of these templates to get started
Comprehensive Personal Statement Editing Checklist
The checklist is thorough for a reason. Perfection isn't easy, it takes time. Use this checklist to guide you on your journey.
AI-Powered Lead Gen: More Leads, Less Work
Tired of spending hours prospecting, researching, and qualifying leads manually? In this session, Robin V., a Leland coach and AI automation expert, will show you how to harness AI to streamline your lead generation process and scale your outreach effortlessly. You’ll discover practical tools and tactics for finding high-quality leads, personalizing outreach at scale, and automating key parts of your sales funnel—without sacrificing authenticity or results. Whether you’re a founder, marketer, or sales professional, you’ll walk away with actionable strategies to generate more leads in less time using AI.
Free
Top-Ranked Free Master's in Europe: 5 Key Reasons to Apply
Think ETH Zurich, TU Munich, Sorbonne in Paris, FU Berlin and Delft University. These top-ranked European institutions represent just the tip of the iceberg in what public universities across Europe offer: world-class master's degrees with minimal or zero tuition fees. Behind these prestigious names are remarkable opportunities for bachelor's graduates to pursue advanced degrees that deliver exceptional return on investment while building careers in Europe's thriving job markets. What unites successful international graduates? They discovered how European public universities combine academic excellence with financial accessibility, opening doors to careers at growing companies actively seeking international talent. With European employers increasingly recruiting international master's graduates and offering attractive employment opportunities during and after studies, we are witnessing an unprecedented window of opportunity for ambitious graduates. Beyond the famous institutions everyone recognizes, hundreds of top-ranked public universities across Europe offer programs in English with clear pathways to meaningful careers. What if this high-quality, budget friendly way to advanced education and a European career is exactly your calling?
Writing a Holistic Set of Booth Essays (with Top Leland Coaches)
Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.
Storytelling vs Reporting
Avoiding resume repetition, writing essays that resonate
Selecting and Guiding Recommenders
Learn how to choose the right recommender and equip them with stories that align with Kellogg’s leadership criteria.
Final Application Checklist
A step-by-step checklist to help you review and finalize every component of your Kellogg application.
Understanding the Kellogg Interview Format
Overview of Kellogg’s behavioral interview and how it reflects the school’s culture and values.
Writing Strong Statements for Graduate Applications: Purpose, Diversity, and Research
Your graduate application statements are a critical opportunity to show admissions committees who you are, what drives you, and how you’ll contribute to their program. In this session, expert Leland coach and former UC Irvine Program Director Bryan M. will guide you through crafting essays that effectively convey your purpose, highlight your unique perspective, and showcase relevant research or professional experiences. By the end, you’ll have actionable strategies to write statements that stand out and make a lasting impression on admissions committees.
Free
Breaking Into British Companies: Your Strategic Career Journey
Think BP, Shell, Unilever, Rolls-Royce, Diageo, and GSK. These prestigious British brands represent just the tip of the iceberg in America's business landscape. Behind these household names are remarkable success stories like David, who climbed from business analyst to Managing Director at a major British financial services firm, Rachel who rose to President of a British consumer goods subsidiary, and James who became Chief Commercial Officer at a leading British aerospace company. What unites their journeys? They all grew through the ranks within British companies, embraced strategic assignments to London and beyond, and now enjoy dynamic leadership roles with exceptional compensation packages that reward both innovation and commercial acumen. With British companies accelerating their US market expansion and establishing new innovation hubs across America, we're witnessing an unprecedented window of opportunity for ambitious professionals. Beyond the famous brands everyone recognizes, there are 4,500 British subsidiaries operating in the US, each offering significant professional opportunities for those who understand how to navigate their distinctive culture. British companies share one critical characteristic that sets them apart: they actively seek talented American personnel who can bridge markets and they reward entrepreneurial thinking with clear advancement paths and substantial compensation. Their approach combines British values of pragmatic innovation, collaborative leadership, and commercial excellence with appreciation for strategic agility and results-driven performance. What if this commercially-focused, relationship-driven path to leadership is exactly your calling?
How to Increase Your GRE Quant Score by 10 Points
In this video I strive to show aspiring M7 applicants how to increase their GRE quant score by 10+ points in a 10 week period.
Awards & Activities
A tactical guide to highlighting your leadership, impact, and global experiences in Kellogg’s awards and activities sections.
Staying Organized During PhD Applications
Staying organized can make all the difference during the demanding PhD application process. In this session, Jennifer D.—a first-generation college student who went on to earn a JD/PhD in History at Stanford University and was selected as a Knight-Hennessy Scholar—will share proven systems and strategies for managing deadlines, recommendation letters, research statements, and more. You’ll learn how to structure your application workflow, track submissions efficiently, and reduce stress while keeping your materials polished and cohesive. Whether you’re applying this cycle or planning ahead, this session will help you approach the process with clarity, confidence, and control.
You've Started Your MBA App ... But Now What?
You've started your MBA application, but now what? You need to create a compelling application while navigating a landscape that has undergone a shift from last year. In this session, using real examples from past clients, you will learn how to craft a compelling elevator pitch that will drive ALL your application content. With over 15 years of experience in MBA coaching and a background as a former admissions committee member at the University of Chicago Booth School of Business, I have helped over 100 applicants secure their spots at top business schools and will share what separates good applications from the bad. Whether you're applying for a traditional full-time, executive, or part-time MBA, this session will provide you with the tools and insights needed to craft a compelling application. Don't miss this opportunity to gain a competitive edge in your MBA application process!
Common Pitfalls to Avoid
Watch this guide to ensure you don't steer off course while drafting your experience/perspective essay
Things You Need to Know Before Submitting Your Law School Application
As deadlines approach, it’s essential to make sure every piece of your law school application tells a cohesive and compelling story. In this panel, expert Leland law school coaches will share insider tips on how to polish your materials, avoid last-minute mistakes, and approach submission day with confidence. From personal statements and addenda to letters of recommendation and timing strategy, you’ll learn what admissions committees are really looking for in the final stretch. Whether you’re putting finishing touches on your application or preparing for future cycles, this session will give you the clarity and tactical guidance to submit with confidence. Meet Your Panelists Yaseen E. – Law school admissions coach with a track record of helping students gain admission to top programs through strategic storytelling and strong LSAT preparation. Margo K. – Former admissions professional with years of experience guiding applicants in crafting standout essays and identifying best-fit law schools. Ruthie S. – Law school coach specializing in personal statement development, application strategy, and helping students find their authentic voice in the admissions process.
Military to MBA
Transitioning from the military to business school can feel like stepping into a completely new world—but with the right strategy, your service can become your strongest differentiator. In this workshop, Wyatt F.—a Wharton MBA, U.S. Army veteran, private equity operator, and cofounder of the 7-figure company Sitreps2Steercos—will walk you through how to turn your military experience into a compelling MBA application story. Having helped hundreds of veterans gain admission to top programs like Wharton, Chicago Booth, Duke, McCombs, and Yale SOM, Wyatt will share tactical advice on essay strategy, resume translation, and interview prep. Whether you’re just beginning your transition or finalizing your applications, this session will help you craft your narrative, highlight your leadership, and approach the MBA process with confidence.
Stop Guessing: Real AI Use Cases for Growing Your Business
AI is no longer just a buzzword—it’s a powerful tool that can unlock growth, efficiency, and insight when used strategically. In this session, Matthew W. a Leland coach, AI expert and 2x Founder with a background from Meta and Stanford, will walk you through real-world examples of how companies are using AI to drive measurable results—from automating operations and optimizing marketing to enhancing customer experiences and decision-making. You’ll learn how to identify high-impact opportunities for AI in your own organization, evaluate the right tools, and avoid common implementation pitfalls. By the end of the session, you’ll walk away with practical frameworks and inspiration to start applying AI thoughtfully and effectively to grow your business.
