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Introduction
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Introduction to the customer discovery course and your instructor
Guide
Customer Discovery for Startups - Build what People Actually Want
Learn the proven customer discovery process to validate your startup idea, understand real customer problems, and build products people will pay for - the same systematic approach taught at Stanford and used by successful founders to de-risk ideas before building. By the end of this course, you'll have completed 10-20 customer interviews, identified patterns showing what problems are urgent and worth solving, and have clear direction on what to build first.