About Yiyi

Hi future MBA candidates! My name is Yiyi, and I’m so excited you’re beginning (or even just thinking about beginning!) your MBA journey. I know firsthand how stressful, overwhelming, and honestly all-consuming the application process can feel. When I was applying, I constantly questioned whether my story was “good enough,” whether I was making the right decisions, and how to juggle essays, interviews, and life at the same time. So if you’re feeling any combination of anxious, excited, confused, or determined — you’re in the right place, and you’re definitely not alone. I became a coach because going through the process genuinely changed my life. I’m now a proud Columbia Business School alum, and I was fortunate to receive offers from Wharton, Booth, Kellogg, Tuck, Yale SOM, Duke Fuqua, and Cornell Johnson. I want to pay forward everything I learned — the strategy, the storytelling, the self-reflection, the “what I wish I knew earlier,” and the creative ways to stand out even if you come from a more traditional background. A bit about me: I have 7+ years of management consulting experience at Kearney in New York, where I specialize in luxury retail, beauty, fashion, and consumer insights. Before CBS, I graduated from Carnegie Mellon University with a double major in Business Administration & Statistics and a minor in Professional Writing. During my MBA, I dove deep into luxury and retail — completing internships across Neutrogena (Kenvue), Hugo Boss, and Authentic Brands Group. So if you’re interested in luxury retail, beauty, fashion, marketing within consulting, or navigating the intersection of brand + analytics, I’m especially excited to chat. I love helping candidates figure out how to translate their experiences into a compelling narrative — whether you’re in consulting, banking, tech, or a completely different field. Most importantly, I truly believe there’s no single “perfect” MBA profile. There’s only your story — and together, we can shape it in a way that feels authentic, differentiated, and inspiring. I can’t wait to support you in this process. Feel free to reach out if you’d like to schedule a quick intro call, ask questions, or get early feedback on your application strategy. You’ve got this — and I’d love to help you along the way!